CONNECT + DEVELOP + INNOVATE
Brand: Calle 13
Campaign: Chance Premiere
What did they ask us for?
The television channel Calle 13 premiered its new series on Spanish TV, Chance, a thriller starring Hugh Laurie, awarded a Golden Globe for his role on ‘House’.
It was looking for social networks to focus on this premiere with a simple action, but one that would create buzz.
What did we do?
We placed our protagonist in the environment that he would work the most – social networks. There, several influencers had a consultation with Dr Chance and we released any findings.
What were the results?
– More than 2 million impressions.
– A campaign completely focused on social networks.
– The channel’s most followed premiere for 2016 and 2017.
Published in : FLUOR Projects