SINCE 2015

CONNECT + DEVELOP + INNOVATE

FLUOR Projects · 19 July 2017 · 9:31 am

First Season Premiere of Chance on Calle 13

 

Advertiser: NBCUniversal

Brand: Calle 13

Campaign: Chance Premiere

 

What did they ask us for?

The television channel Calle 13 premiered its new series on Spanish TV, Chance, a thriller starring Hugh Laurie, awarded a Golden Globe for his role on ‘House’.

It was looking for social networks to focus on this premiere with a simple action, but one that would create buzz.

 

What did we do?

We placed our protagonist in the environment that he would work the most – social networks. There, several influencers had a consultation with Dr Chance and we released any findings.

 

What were the results?

– More than 2 million impressions.

– A campaign completely focused on social networks.

– The channel’s most followed premiere for 2016 and 2017.

 

 

 

Published in : FLUOR Projects

Tagged: Contents creativity social media

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

RT @BrandedContent_: La semana pasada escuchamos cómo se ha creado la campaña de @AlqueriaBl en el Curso Superior en #BrandedContent de @IA
Estamos preparando nuevas formaciones junto a @IAB_Spain y la @EICTV, dos instituciones confiables para nosotros, c… https://t.co/HIXQ3yQzBr
RT @Transmedia4life: 💥Vuelve el curso online '¿Cómo hacer una biblia #transmedia?' - Un mes: de 9 noviembre a 9 diciembre 2021 - Una formac…
FLUORLIFESTYLE Instagram