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Elena Neira

Graduate of Law and Communication. Expert in communication, social networking, online marketing, technology, market research and publishing.

Social media · 03 May 2016 · 3:05 pm

The challenge for relevant content in an algorythmical universe

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A few weeks ago Instagram said goodbye to its chronological feed, which, up to then, had displayed user updates in order of publication. The new model, which is being implemented progressively, employs an algorithmic selection criterion. In practice this means that we will first see the content that the network considers most interesting to us, that is, posts will be chosen based on filters that take into consideration the people that you follow, the nature of the content with which you have the most interaction or the context of the publication.

 

And Instagram has not been the only one. Shortly before, Twitter, the par excellence real-time network, had decided to sophisticate its “While You Were Away”; feature and launched an algorithmic timeline, which, although activation was voluntary, unleashed a rage in users. #RIPTwitter became a trending topic.

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Publicado en: Social media

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