Tag: creativity

Advertiser: NBC Universal

Brand: Syfy

Campaign: ‘Inside Midnight, Texas’

What did they ask us for?

The science fiction channel Syfy was set to premiere the first season of its series ‘Midnight, Texas’: a supernatural drama from the author of ‘True Blood’. The goal was quite clear – the launch of the series needed to be a success.

To reinforce the launch strategy we needed to create a campaign that had great impact in the media and on social networks, as well as to convey the essence of the series.

What did we do?

Three actions:

The first action, aimed at the general public, consisted of developing an interactive mupi at a shopping centre in Madrid, with 3D animations of characters from the series, enabling the audience to interact with them physically. Some of the reactions were caught on camera and shared in a video on social networks, recorded using four hidden cameras and that captured the surprise and fear felt by those in the audience at the shopping centre.

The second action, designed to give visibility to the season premiere, was a travel guide that delved into the ‘Midnight, Texas’ universe from a different perspective before the series launch. It showed various elements that identifies the series: where the mysterious town is, places to visit, historical characters and even the area’s typical gastronomy. Through this mysterious offering we secured the involvement of the media and caught the attention of several blogs in the sector, encouraging participation before the launch of the series.

And the a third action, we organized a private event for specialised media, which included the screening of the series’ first episode, where attendees could enjoy ad hoc sessions involving a psychic medium, an interactive photo call where participants would become protagonists of the series, and a personalized menu.

What results were obtained?

– The media and television blogs covered the series launch

– The main media, bloggers and journalists of the sector got to know the ‘Midnight, Texas’ universe and were able to fully immerse themselves in it

– Thousands of impressions on social networks

– The guide is among the finalists, for its category, for the Advertisement of the Year award run by Anuncios.com

– Outstanding presence in advertising media (for examples, click here or see here)

Not much inspiration this week? We found all this for you

LeasePlan and Richard Hammond launch Global ‘What’s next’ campaign to deliver ‘Any car, anytime, anywhere’ (PR Newswire)

Artists are turning neglected basketball courts into giant works of art (Artsy)

Quirky work of New Yorker & New York Times illustrator Christoph Niemann to be exhibited (Creative Boom)

This dog treat packaging is absolutely adorable (The Dieline)

This crazy ad replaced every black dot in an entire magazine with a colored dot (AdWeek)

We hope you enjoy the weekend with the best ideas 🙂

Inspiration doesn’t rest even in vacation day, and what better to be inspired than this week’s FLUOR Inspiration?

Burger King uses ‘IT’ movie to troll McDonald’s in the best way possible (Mashable)

There’s an official Stranger Things video game and it looks retro cool (Eurogamer)

Delicious Ice Cream Ads by Gelmi Art Studio (The Inspiration Grid)

Experimental Balloon Project aims to give cell reception to Puerto Rico (Huffington Post)

IKEA just launched a pet furniture collection, and animal lovers want it all (Boredpanda)

Enjoy the weekend… and the inspiration!

Even in the busiest weeks inspiration doesn’t leave us, that’s why this week we want to show you all this…

Street art goes home: museum graffiti opens in Berlin (The Guardian)

Someone optimized famous logos to use less ink and be more environmentally friendly (Boredpanda)

‘Star Wars: from a certain Point of view’ offers new perspectives (NY Daily News)

WhatsApp new emoji set looks very familiar (Engadget)

Dropbox’s rebrand is designed to ‘inspire creative energy’ (AdAge)

Let the weekend inspire us!

Were you not inspired this week? Check out the five links we bring you today.

iPhone 8 owners can FINALLY use Ikea’s wireless charging lamp (Mashable)

Coke inks ‘Virtual Athlete’ endorsement deal with FIFA game (Ad Age)

He created a LEGO CV to stand out from other resumes (Bored Panda)

Twitter gives us more characters to express ourselves (Twitter)

‘Made in North Korea’ Book by Phaidon (Hypebeast)

Inspiration occupies no place. See you soon!

Inspiration comes when you least expect it. What do you think about what we found this week?

London’s famed Piccadilly Lights to reilluminate in October with Bernardo’s charity drive (The Drum)

John Lewis Launches In-Store Sleepovers to Test the Beds (Gizmodo)

Lastminute.com group launches market research arm Travel Insights (Campaign)

Netflix Sent the Best Cease-and-Desist Letter to This Unauthorized Stranger Things Bar (AdWeek)

In a creative rut? Try MIT’s mad libs for designers (Co. Design)

And up to here this week’s FLUOR Inspiration. The next one will be even better;)

May inspiration be with you this week! FLUOR Inspiration is here!

Heineken’s new futuristic ad (Creativity Online)

The supercut of SpaceX rocket explosion videos (Business Insider)

Game of Thrones will spawn its own finale multiverse to avoid spoilers (Tech Crunch)

Teads Acquires Leading Interactive Video and Dynamic Creative Optimization Company Brainient (Cision)

Bitmoji Are About to Go 3-D in Snapchat World Lenses (AdWeek)

Happy ideas!

For us, the week flies between Inspiration and Inspiration, don’t you feel the same?

Google introduces the feed (TechCrunch)

The next generation of emoji (MIT Technology Review)

Ikea’s augmented reality app (Architectural Digest)

Magic Leap’s smartglasses (Tech Insider)

The atlas of prejudice (Bored Panda)

If you liked these, share them and don’t miss the ones from next week! Have a nice weekend with Peace, Love & Rock’n’Roll.

After a week of surfing for the best of the Internet we have found these five links for you to enjoy them as much as we have.

These cooking recipe videos are inspired by Hollywood directors (Business Insider)

Burger King Wants You to Take a Chance on a ‘Mystery’ Burger (Creativity Online)

Game of Thrones New book by artificial intelligence (HypeBeast)

Amazon has developed an AI Fashion Designer (MIT Technology Review)

IFA 2017: Berlin’s massive tech show (Techradar)

We hope you enjoyed a good holiday so as you know, winter is coming. 😉

Advertiser: AMC Networks

Brand: AMC

Campaign: Mad Men10th Anniversary

What did they ask us for?

Mad Men was celebrating turning a decade old and the TV channel AMC wanted to promote
the series among all its fans. To do this, we designed creative pieces for the anniversary and
created a contest running across various social networks where users could vote for their
favourite episodes on a dedicated landing page. The 10 most popular episodes would be
broadcast on the channel during a special marathon, so fans would be able to choose what
episode would be aired through their votes. We also planned and implemented the Paid Social
Strategy.

What were the results?

– More than 800,000 impressions
– 60,714 interactions
– 2165 votes
– 547 participants