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FLUOR Inspiration · 02 March 2018 · 11:00 am

FLUOR Inspiration 62

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This week, we would love to share with you what we have discovered on the Internet. I hope you like it.

 
Spotify Is Going Public (Gizmondo)

 

Lacoste replaces its crocodile with endangered species (Creativity Online)

 

Google Clips: A smart camera that makes Dad proud (Zdnet)

 

Tinder Started a Petition to Add Emoji of Interracial Couples (Adweek)

 

 

Bragi wants to sell AI more than headphones (The Verge)

 

Today we thank you because you are part of our inspiration. Enjoy your week.

 

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 23 February 2018 · 7:00 am

FLUOR Inspiration 61

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Do not set limits to yourself, they didn’t. What do you think about what we found this week?

 

A device to feel things without touching them (Zerolight)

 

China completes world’s longest sea bridge (Vanguard)

 

10 breakthrough technologies (Mit Technology Review)

 

Pepsi’s viral ‘Uncle Drew’ character goes Hollywood with feature film (Marketing Dive)

 

NTForest creates sensors that can track forest fires in real time (Black capital)

 

That’s all folks! At least for this week, the next one will be even bigger and better 😉

 

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 16 February 2018 · 7:00 am

FLUOR Inspiration 60

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We are now back with the FLUOR Inspiration for this week. Ready?

 

 

A phone that says “no” to little kid fingers (Mit Technology Review)

 

The Overwatch League signs its first female player (The Verge)

 

New DNA nanorobots successfully target and kill off cancerous tumors (The Crunch)

 

Video games can improve mobility in stroke patients (Business Standard)

 

Diesel opens fake pop-up for New York Fashion Week (Campaign Live)

 

 

See you soon and I hope you liked them!

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 09 February 2018 · 7:00 am

FLUOR Inspiration 59

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This week we want to inspire you by sharing this content.

 

Google may be reattempting to enter the console market with a streaming service (Digital Trends)

 

Elon Musk sends Tesla car to Mars on SpaceX rocket (The Telegraph)

 

Mutant, all-female crayfish spreading rapidly through Europe can clone itself (The Guardian)

 

Naked Absolut employees celebrate brand transparency ( Creativity online)

 

Ex-Googlers create a self-driving car to deliver your groceries (CNN Tech)

 

We said goodbye to an intense and productive week. We hope the next one is the same or even bigger!

 

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 02 February 2018 · 7:00 am

FLUOR Inspiration 58

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After a week of surfing for the best of the Internet we have found these five links for you to enjoy them as much as we have.

 

Modelling agency challenges standards (Metro) 

 

“Arya Stark” Is Launching a Talent Discovery App (Highsnobiety)

 

Spotify is testing a new playlist-based music app (TechCrunch)

 

Amazon just revealed its new Spheres building (Business Insider)

 

‘Smart’ Japanese hotel opens offering intelligent furniture (Independent)

 

That’s all for this week (and it’s not a little), see you next week!

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 26 January 2018 · 7:00 am

FLUOR Inspiration 57

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Here are the contents that have inspired us this week.

Enjoy the good ideas!

 

Burger King deviously explains net neutrality with Whoppers (Adweek)

 

First monkey clones created in chinese laboratory (BBC News)

 

Ubisoft’s Sam is a virtual assistant meant solely for gamers (Endgadget)

 

Spotify helps find you a shelter dog who shares your taste in music (Creativity online)

 

Amazon go opens its doors to the future of supermarkets (The die line) 

 

And, remember… the limitations of the mind are overcome with creativity!

Have a nice weekend.

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Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 19 January 2018 · 7:00 am

FLUOR Inspiration 56

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Because we always come to our date with inspiration. Here you have a new FLUOR inspiration  

 

Mountain dew vs Doritos, the expected duel of the next Super Bowl (Adweek)

 

 

“Do It Yourself”, the new line of Nintendo accessories (The Verge)

 

 

A new service for Oreo lovers (Elitedaily)

 

 

Aflac Duck, the stuffed animal that help children with cancer (Fileedge)

 

 

Now you can find a partner thanks to your DNA  (The fresh toast)

 

 

Have a weekend full of good ideas, peace, love and rock’ n’ roll!

 

 

 

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 12 January 2018 · 7:00 am

FLUOR Inspiration 55

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Because the January slope is always better with a new FLUOR inspiration

 

 

“Forever battery” the new wireless mechanism to charge the mobile (Digital Trends)

 

Boeing presents a drone capable of transporting 200 kg (the verge)

 

 

“No dressing men” the brand that denounces male chauvinism  (Bored panda)

 

 

Ikea pretends you to urinate in their ads  (Adweek)

 

 

Coca-cola presents its own typeface  (It´s nice that)

 

Let creativity guide your steps this weekend

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Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 22 December 2017 · 7:00 am

FLUOR Inspiration 54

 

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Get back to feeling like a child and make your ideas play with this new FLUOR inspiration.

 

 

Magic leap finally shows his mixed reality glasses (Engadget)

 

“The greatest showman” surprises everyone with his live promotion (Adweek)

 

It is already possible to sell cars in a vending machine (Retail Detail)

 

Amazon’s Sumerian allows us to create applications in VR (Graphic Speak)

 

Spotify pays homage to hip hop with these sculptures (Variety)

 

May the best gift this Christmas be your inspiration. We wish you Happy Holidays and a Happy New Year.

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Projects · 15 December 2017 · 9:48 am

Management of Social Network Campaigns

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Advertiser: AMC Networks

Brand: AMC, Sundance TV and Dark

Campaign: Paid Social

 

What did they ask us for?

To undertake the management and execution of their Paid Media campaigns on Social Networks in a flexible and effective way, maximizing their budget to hit their targets.

 

What did we do?

We designed the digital strategies required to cover the needs of each channel, adapting to the various targets and content over time. We optimized the campaigns on a daily basis, with optimal segmentations for each content.

 

What were the obtained results?

– The campaign for the launch of the third season of Fear The Walking Dead, where the goal was to maximize reach, we managed to reach more than 7 million people and more than 11 million impressions with a CPM (Cost per thousand impressions) of €0.90.

– Nearly 2 million reproductions with a CPV (Cost Per View) of € 0.001.

– More than 25,000 visits to their website with a CPC (Cost Per Click) of €0.01.

– More than 3600 followers and almost a million impressions on their Twitter community with a cost of €0.55 per fan and a CPM on Twitter of €2.

Published in : FLUOR Projects

Tagged: AMC AMC Networks Digital strategy Paid Media Paid Social social media Strategy

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