Advertiser: X-Presion

Brand: X-Presion

Campaign: Show Positivo 7th Edition

What did they ask us for?

Jorge, Marco and José make-up the collective X-Presion, a team dedicated to R&D+i in hairdressing, that continues to revolutionise traditional systems through innovation and disruption. Every year they organise Show Positivo, an innovative and unique meeting across the sector that brings together several of the world’s top hairdressing firms and faces at Salón Look.

For the sixth edition of the event we were asked to create the creative concept, design the event’s graphic pieces, a social media campaign that would provide exposure to Show Positivo and boost ticket sales, the sending of a Press Kit, event coverage and a call for general and specialised press and influencers.

What did we do?

• We created the concept ‘Headhackers, update your mind’ that was the umbrella for the campaign, especially given X-Pressure transcends hair innovation and hacks the minds of attendees, ensuring they experience something new in the hairdressing industry.
• We developed a specific strategy to communicate Show Positivo on Instagram, Facebook and Twitter.
• We designed the creative pieces that enhanced the brand’s value using original, disruptive and innovative formats that position Show Positivo as a benchmark across the sector.
• We created a Paid Media Strategy to promote ticket sales for Show Positivo.
• We created illustrations portraying these three influencers 🙂
• We undertook the call out for general and specialized press and influencers.

What were the obtained results?

• For ticket sale campaigns, we achieved an ROI of 332.6%.
• The campaign has generated greater exposure for Show Positivo, achieving more than 700,000 organic impressions on the Facebook and Instagram platforms.
• The designs made for social platforms followed the disruptive line taken by X-Presion and managed to position the brand as a benchmark of innovation across the sector.
• Sold out event with a total of 920 tickets sold.
• Major media players reported on the event, such as Notimerica, La Vanguardia, Europa Press, Beauty Market, Planet Look, Globe Life, Tupelu, Coiffure Magazine and Estética Magazine.

In case you still don’t know what to ask Santa, here we present a new FLUOR Inspiration.

35 young people with more potential in the field of technology (MIT technology review)

AT & T works on a new ultra-fast internet (ATT) 

Google launches its curious review of 2017 (For The Win) 

Twitter uses humor in its new ads (Adweek)

A mysterious wine packaging for lovers of the dark (The Dieline ) 

Good weekend. May the inspiration be with you.

Full of  Christmas spirit, the new FLUOR inspiration has arrived

We explain Fluor in this interview  (Paperkup)

We got 3 Agripina awards in its seventh edition.  (Instagram)

The Simpsons are celebrating with their new Christmas opening.  (Likecool)

Boutique presents us: Angry AIDS, a funny way to make AIDS visible (Redcross)

Ikea and Sonos come together to improve the music in your home.  (Techcrunch)

Good weekend and that inspiration comes to you when your creativity needs it most.

This project won three Gold Awards at the Smile Festival 2018: “Best Branded Content Campaign”, “Best Innovation in Social Media Campaign” and “Best Content Strategy”.

This project is nominated for Best Branded Content Campaign of the Year (Anuncios). Failure of the jury pending to occur.

Advertiser: ING

Brand: Twyp

Campaign: TwypTubers

What did they ask us for?

ING wanted to position its shared payment for friends App in one key place: music festivals. The intention was to connect with young people and present them content that was not only relevant but that would also encourage them to download and use the Application. Would four YouTubers be able to survive a festival using only Twyp and not a single euro in cash?

What did we do?

We are faced with a complex question: how do we reach young people if they are watching less and less television every day and are hyper-saturated with advertising? Our answer to this was to head to YouTube – the reference platform for audiovisual entertainment among the target audience we aimed to reach. So, we set out to see whether it was possible to survive an entire festival without using a single euro in cash; and of course, without leaving with a single debt.

To do just that, we challenged four YouTubers the opportunity to participate. Would they be capable? This is how ‘TwypTubers’ was born, set within an innovative Branded Content format that sent these YouTubers to music festivals with nothing in their pockets but with Twyp downloaded to their mobile phones.

Read more

For the sake of your ideas here is a new FLUOR inspiration

Apple launches its own YouTube channel to teach how to use its devices. (Evening standard)

Snapchat changes its image to compete against Instagram. . .   (Lovin)

. . . Instagram adds new features to its social network (Engadget)

Jim Beam launches an intelligent bourbon decanter  (Creativity online)

This artificial intelligence could oust the work of journalists  (NiemanLab)

Good weekend and warm you down temperatures

Even if Black Friday arrives we don’t make sales in our FLUOR inspiration!

BMW and Snapchat join to create an ad in augmented reality (The drum)

Apple presents its Christmas spot (Mirror)

With this toilet paper you can go to the bathroom with class. (Bandt)

The first official LEGO store has arrived in Madrid!  (Brick Fanatics)

Burger King buries the ax for a good cause.  (Creativity online) 

May creativity overflow you and inspiration motivate you.

Good weekend.

So that the descent of temperatures doesn’t freeze your ideas, we bring you again our FLUOR Inspiration.

A movie of Mario Bros  (Slashgear)

John Lewis and his Christmas monster  (The Guardian)

This robotic bear that comes alive thanks to technology (Trend Hunter) 

Ikea continues to expand, this time it reaches Malaysia  (Adobo magazine)

The next step in virtual reality, HTC vive focus don’t need PC   (The verge) 

Let inspiration catch you enjoying it. Good weekend full of peace, love and rock’n’roll. 

Advertiser: NBC Universal

Brand: Syfy

Campaign: ‘Inside Midnight, Texas’

What did they ask us for?

The science fiction channel Syfy was set to premiere the first season of its series ‘Midnight, Texas’: a supernatural drama from the author of ‘True Blood’. The goal was quite clear – the launch of the series needed to be a success.

To reinforce the launch strategy we needed to create a campaign that had great impact in the media and on social networks, as well as to convey the essence of the series.

What did we do?

Three actions:

The first action, aimed at the general public, consisted of developing an interactive mupi at a shopping centre in Madrid, with 3D animations of characters from the series, enabling the audience to interact with them physically. Some of the reactions were caught on camera and shared in a video on social networks, recorded using four hidden cameras and that captured the surprise and fear felt by those in the audience at the shopping centre.

The second action, designed to give visibility to the season premiere, was a travel guide that delved into the ‘Midnight, Texas’ universe from a different perspective before the series launch. It showed various elements that identifies the series: where the mysterious town is, places to visit, historical characters and even the area’s typical gastronomy. Through this mysterious offering we secured the involvement of the media and caught the attention of several blogs in the sector, encouraging participation before the launch of the series.

And the a third action, we organized a private event for specialised media, which included the screening of the series’ first episode, where attendees could enjoy ad hoc sessions involving a psychic medium, an interactive photo call where participants would become protagonists of the series, and a personalized menu.

What results were obtained?

– The media and television blogs covered the series launch

– The main media, bloggers and journalists of the sector got to know the ‘Midnight, Texas’ universe and were able to fully immerse themselves in it

– Thousands of impressions on social networks

– The guide is among the finalists, for its category, for the Advertisement of the Year award run by Anuncios.com

– Outstanding presence in advertising media (for examples, click here or see here)

Not much inspiration this week? We found all this for you

LeasePlan and Richard Hammond launch Global ‘What’s next’ campaign to deliver ‘Any car, anytime, anywhere’ (PR Newswire)

Artists are turning neglected basketball courts into giant works of art (Artsy)

Quirky work of New Yorker & New York Times illustrator Christoph Niemann to be exhibited (Creative Boom)

This dog treat packaging is absolutely adorable (The Dieline)

This crazy ad replaced every black dot in an entire magazine with a colored dot (AdWeek)

We hope you enjoy the weekend with the best ideas 🙂

Inspiration doesn’t rest even in vacation day, and what better to be inspired than this week’s FLUOR Inspiration?

Burger King uses ‘IT’ movie to troll McDonald’s in the best way possible (Mashable)

There’s an official Stranger Things video game and it looks retro cool (Eurogamer)

Delicious Ice Cream Ads by Gelmi Art Studio (The Inspiration Grid)

Experimental Balloon Project aims to give cell reception to Puerto Rico (Huffington Post)

IKEA just launched a pet furniture collection, and animal lovers want it all (Boredpanda)

Enjoy the weekend… and the inspiration!