Advertiser: Movistar+

Brand: TV Series ‘Gigantes’

Campaign: ‘Operación Gigantes’ (https://operaciongigantes.com/)

Access the transmedia universe of Operación Gigantes

This project is nominated for Best Branded Content Project in Anuncios Awards 

What did they ask us for?

Movistar+ was set to premier ‘Gigantes’, a series directed by Enrique Urbizu and Jorge Dorado that narrates a fraternal war taken to the extreme, led by an all-star cast including José Coronado, Isaak Férriz and Daniel Grao. To extend the experience, Movistar+ asked us to develop the transmedia universe of ‘Gigantes’, looking to enable a connection between fans and the series.

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Advertiser: AMC Networks

Brand: AMC

Campaign: Digital content strategy

What did they ask us for?

The AMC television channel (Breaking Bad, Mad Men, Fear the Walking Dead, The Terror…) wanted to develop a content strategy for their digital media. To do so, we were asked to present a proposal that would help them increase not only their viewing community bus also the level of organic engagement across their different digital channels.

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Advertiser: NBC Universal

Brand: SYFY

Campaign: SYFY Event at the Vodafone television department

What did they ask us for?

SYFY, the science fiction channel from NBC Universal, wanted to make a powerful presentation to one of its partners, Vodafone. To do so, they needed a corporate event at the Vodafone headquarters that would offer guests a surprise and which would, at the same time, convey the essence of the channel. In addition to this, a small gift for guests would also need to be organised.

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Advertiser: Grupo Pacha

Brand: Lío Ibiza

Campaign: Strategy of digital content and management of Paid Media campaigns

What did they ask us for?

Lío Ibiza is the leading cabaret club restaurant in Ibiza. It combines a show, haute cuisine, personalities, quality and music. A mix of elements that make up a great experience, all in an unbeatable environment and at a key location.

Lío Ibiza asked us to develop a digital campaign, the creation of a content plan that reflected its essence and the experiences lived there. Additionally, we were asked to look at the management and development of different Paid Media campaigns.

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Advertiser: Grupo Pacha

Brand: Destino Pacha Resort

Campaign: Digital content strategy and Paid Media campaign management

What did they ask us for?

The Destino Pacha Resort is one of the day clubs of reference on the island. It is a space that combines the best attributes to enjoy a day in Ibiza: relaxation, entertainment and gastronomy.

Destino needed a digital campaign to continue to be positioned as a resort of reference in Ibiza. In addition, the resort was also looking to reflect the Ibiza lifestyle and highlight their differences and potential, attracting new customers, publicise its restaurant changes and strengthen knowledge of its Day Club. They were also looking for the management and execution of the various Paid Media campaigns created around brand content.

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Advertiser: NBC Universal

Brand: Calle 13

Campaign: Premiere Wentworth in Spain

What did they ask for?

The TV channel Calle 13 premiered the Australian series Wentworth for the first time in Spain. A drama that focuses on the reality of women in prison through each of their characters’ experiences. It is worth noting that this is the series that inspired the well-known series Orange Is The New Black.

For the promotion of the series, they asked us to come up with a new activity, one that would have repercussions in the media and would be accompanied by an event. A complicated challenge, since we had to be careful about the message being transmitted. Therefore, we immersed ourselves in the reality of women’s prisons in Spain through various associations, which offered us the information and the expertise we needed.

What did we do?

• We placed two influencers (Gominuke and Xuri Fentón) in isolation for 48 hours in a space set in Wentworth Prison. They were both controlled by surveillance personnel and did not have any connection to the outside world – their only access was to a camera with which to record their experiences and be able to convey the harsh reality of freedom deprivation.

• We created a themed event which recreated Wentworth Prison, from the security control to the courtyards and cells. The guests were immersed in the series by being taken into the prison. In addition, to make the event more dynamic, there was a mini improvisation theatrical event in which several actresses played the role of prisoners and mingled with crowd, surprising the guests.

• We approach the situation of women in prison through a colloquium in which the Arco Iris association contributed its vision and experience.

What were the results?

• More than 460,000 views on YouTube, giving great visibility to the activities across its target audience

• The video on the isolation experience became the third most watched video on the Gominuke channel with almost 350K visits

• Almost 600,000 people reached across the different social networks of the influencers

• On Instagram Stories, more than 40,000 people with links to Wentworth Prison were reached

• The event both surprised and entertained the guests while approaching the harsh reality of women in prison

• The action generated very positive comments across the media and with the followers of the influencers

• The action appeared in various media outlets such as Ecartelera, Marketing Directo and Seriesonday

Let go of the reins and fly. Oscar Wilde said, “To define is to limit”.

Star Wars holochess comes to the iPhone with ARKit (Slash Gear)

Studio Nine presents LEGO-compatible furniture (Urdesign)

‘Braille Neue’ Typeface Combines Touchable Braille With Visible Letters (Everys)

Play-Doh launches the ‘Gallery of Emerging Species’ (The Drum)

Google Researchers Have Developed an Augmented Reality for Detecting Cancer (Next Reality)

Today we thank you because you are part of our inspiration. Enjoy your week.

We are now back with the FLUOR Inspiration for this week. Ready?

Zipline, the drone that saves lives (BBC News)

SpaceX will be ready to fly its Mars rocket in 2019 (CNN Tech )

Uber, from renting a car to buying a metro ticket (Select All)

The Fall of Gondolin, ‘new’ JRR Tolkien book, to be published in 2018 (The Guardian)

The new Spotify + Hulu bundle could save you some green (Digital Trends)

Have a happy week and see you soon

In case you feel uninspired these days, we have collected a few cases to give you a hand.

Triggers, a powerful brainstormings tool for creatives (Trytriggers)

Google’s latest undersea cable project will connect Japan to Australia (The crunch)

Eyesynth: Glasses for the blind that transform your surroundings into sound (Optocrypto)

Amazon Would Like to Clean Your House With Amazon Home Assistants  (Review Geek)

Alphabet X is exploring new ways to use AI in food production (MIT technology reviews)

See you soon and I hope you liked them!

We are now back with the FLUOR Inspiration for this week. Ready?

Audi work on a passenger drone/electric car hybrid (Electrek)

New Barbie dolls pay tribute to inspiring women (DW)

Coca-Cola to launch its first alcoholic drink (The guardian)

‘F— Your Period’ porn campaign wants women on their periods to orgasm (Toronto Sun)

McDonald’s logo joins the fight for equality (USA Today)

 
See you soon and I hope you liked them!