SINCE 2015

CONNECT + DEVELOP + INNOVATE

FLUOR Projects · 09 October 2018 · 10:03 am

Digital Content Strategy for AMC

 

Advertiser: AMC Networks

Brand: AMC

Campaign: Digital content strategy

 

What did they ask us for?

The AMC television channel (Breaking Bad, Mad Men, Fear the Walking Dead, The Terror…) wanted to develop a content strategy for their digital media. To do so, we were asked to present a proposal that would help them increase not only their viewing community bus also the level of organic engagement across their different digital channels.

 

What are we doing?

  • We carried out a benchmark analysis of the related channels and best practices of the sector, in order to understand where our communications should be focussed.
  • We devised a series of novel and different formats that reinforce the channel’s content channel and its original productions.
  • We developed content for the channel’s down time, when there are no flagship product launches.
  • We are designing the products in line with the channel’s image, adapting each to the format of each social network.

 

What results have been obtained?

  • This piece is work is still in progress ; )

 

BeFunky Collage

 

BeFunky Collage1

 

 

 

 

Published in : FLUOR Projects

Tagged: digital media social media

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

🦉👫👩🏼‍🎤👭 👨🏼‍🎤 👬 Repasando hasta el último detalle para los meet & greed del @jardindeliciasf 😁 #JardínDelicias2019https://t.co/YXIiXoUMqw
🤩 🧚‍♀️ Hoy nos vamos de festi para culminar nuestro trabajo junto a tantísima buena gente en el @jardindeliciasf, d… https://t.co/evXoBLInfI
FLUORLIFESTYLE Instagram