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FLUOR Projects · 09 October 2018 · 10:03 am

Digital Content Strategy for AMC

 

Advertiser: AMC Networks

Brand: AMC

Campaign: Digital content strategy

 

What did they ask us for?

The AMC television channel (Breaking Bad, Mad Men, Fear the Walking Dead, The Terror…) wanted to develop a content strategy for their digital media. To do so, we were asked to present a proposal that would help them increase not only their viewing community bus also the level of organic engagement across their different digital channels.

 

What are we doing?

  • We carried out a benchmark analysis of the related channels and best practices of the sector, in order to understand where our communications should be focussed.
  • We devised a series of novel and different formats that reinforce the channel’s content channel and its original productions.
  • We developed content for the channel’s down time, when there are no flagship product launches.
  • We are designing the products in line with the channel’s image, adapting each to the format of each social network.

 

What results have been obtained?

  • This piece is work is still in progress ; )

 

BeFunky Collage

 

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Published in : FLUOR Projects

Tagged: digital media social media

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@Symonboss @aragontv Aquí alguno que otro más ;) https://t.co/u8Ub2gU44V
RT @Symonboss: El universo transmedia de 'El último show' tiene como epicentro la web oficial de la serie,donde se unen todas las extension…
Comienza hoy. Si quieres estar al tanto de nuevas ediciones, hemos habilitado este link (solo lo usaremos para eso,… https://t.co/qWHR8c1cuN
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