Advertiser: AMC Networks

Brand: AMC

Campaign: Digital content strategy

What did they ask us for?

The AMC television channel (Breaking Bad, Mad Men, Fear the Walking Dead, The Terror…) wanted to develop a content strategy for their digital media. To do so, we were asked to present a proposal that would help them increase not only their viewing community bus also the level of organic engagement across their different digital channels.

What are we doing?

• We carried out a benchmark analysis of the related channels and best practices of the sector, in order to understand where our communications should be focussed.
• We devised a series of novel and different formats that reinforce the channel’s content channel and its original productions.
• We developed content for the channel’s down time, when there are no flagship product launches.
• We are designing the products in line with the channel’s image, adapting each to the format of each social network.

What results have been obtained?

• This piece is work is still in progress ; )