The AMC television channel (Breaking Bad, Mad Men, Fear the Walking Dead, The Terror…) wanted to develop a content strategy for their digital media. To do so, we were asked to present a proposal that would help them increase not only their viewing community bus also the level of organic engagement across their different digital channels.
What are we doing?
We carried out a benchmark analysis of the related channels and best practices of the sector, in order to understand where our communications should be focussed.
We devised a series of novel and different formats that reinforce the channel’s content channel and its original productions.
We developed content for the channel’s down time, when there are no flagship product launches.
We are designing the products in line with the channel’s image, adapting each to the format of each social network.