Advertiser: AMC

Brand: SundanceTV

Campaign: SundanceTV Shorts

What did they ask us for?

AMC Networks and their Sundance TV channel asked us to help them organize the closing of the Sundance TV Shorts, the festival that awards the most brilliant shorts and web series at an international level. They wanted to make a lot of noise across social networks and generate a lot of attention to fill Movistar’s flagship with 80 people from the industry.

What did we do?

– We held a call for specialized press and professionals in the sector.

– We created a contest on networks directed at a public who are closely related to the event, where the creators had to relate their best story in under 140 characters.

– We organized the creation of customized assets/tools/props for the event, and managed the catering.

– We covered the event on the channel’s social networks.

What were the results?

– We managed to fill the event with more than 90 attendees, many of them leaders in the sector.

We were a nationally trending topic for four hours, resulting in more than one million impressions