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FLUOR Inspiration · 03 February 2017 · 7:00 am

FLUOR Inspiration 17

FLUOR

Somos la agencia FLUOR Lifestyle. Más de 30 premios nacionales e internacionales en creatividad publicitaria junto a nuestros clientes. Connect + Develop + Innovate

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Do not set limits for yourself, they didn’t. What do you think about what we found this week?

 

Gunn Report 2016: the most awarded ads in the world (Campaign)

 

Lego Life: the new social network for kids (The Verge)

 

‘The Phyllis Project’ (Campaign Brief)

 

Business world reacts to Donald Trump policies (Telegraph)

 

Lickster: cunnilingus training app (Youtube)

 

Behave. See you next week, until then peace, love & Rock’n’Roll.

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 26 January 2017 · 7:00 am

FLUOR Inspiration 16

FLUOR

Somos la agencia FLUOR Lifestyle. Más de 30 premios nacionales e internacionales en creatividad publicitaria junto a nuestros clientes. Connect + Develop + Innovate

inspiratiomn_16

 

Let go of the reins and fly, Oscar Wilde said, “To define is to limit”. Enjoy it!

 

Adidas is doing its own way with Johannes Leonardo (Creativity Online)

 

Voice search: what marketers really need to know (Seopressor)

 

Netflix enters the design world for its next doc-series (Engadget)

 

This video shows all the references in La La Land (Vimeo)

 

Advertisers Can Now Target YouTube Ads Based on People’s Google Search Histories (Ad Age)

 

See you next week, until then Peace, Love & Rock’n’Roll.

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 20 January 2017 · 7:00 am

FLUOR Inspiration 15

FLUOR

Somos la agencia FLUOR Lifestyle. Más de 30 premios nacionales e internacionales en creatividad publicitaria junto a nuestros clientes. Connect + Develop + Innovate

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For us, the week flies between inspiration and inspiration, don’t you feel the same?

 

Beautiful tattoos in tribute to famous fonts (UFunk)

 

Harvard’s complete photography course is now available for free online (The Next Web)

 

Was this Vlogger really ‘killed’ in a car crash? (Creativity Online)

 

30 under 30 Forbes list (Forbes)

 

Facebook’s first startup incubator (Digital Trends)

 

This is not a goodbye, it’s just an ‘until next week’. As always, Peace & Love & Rock’n’Roll.

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 13 January 2017 · 8:00 am

FLUOR Inspiration 14

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Hard January is less hard with our FLUOR Inspiration. We hope it pleases you.

 

Instagram is pushing ads into its Stories feature (Tech Insider)

 

Notfairbnb, feel like a homeless (Creative Criminals)

 

Five Innovations That Will Change Our Lives Within Five Years (IT Business Edge)

 

Swedes Brewed a Special Beer for Drinking in the Shower (Geek)

 

The iPhone turns 10 (The Verge)

 

Keep enjoying with peace, love and Rock’n’Roll.

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 05 January 2017 · 2:13 pm

FLUOR Inspiration 13

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The first FLUOR Inspiration of the year!

 

Mark Zuckerberg´s 2017 Personal Challenge: Visit and Meet With People in All 50 States (SocialTimes)

 

Scientists Discover a New Organ in the Human Body (Time)

 

2017: The year native advertising takes a hit (Medialife magazine)

 

Shake the Dispenser (Youtube)

 

We hope you 2017 will be the best year for you. Peace, love and a lot of Rock´n´Roll.

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FLUOR Inspiration · 30 December 2016 · 8:00 am

FLUOR Inspiration 12

FLUOR

Somos la agencia FLUOR Lifestyle. Más de 30 premios nacionales e internacionales en creatividad publicitaria junto a nuestros clientes. Connect + Develop + Innovate

inspiratiomn_12_baja

 

2016 is about to end, so we’ve collected this week’s most inspiring news over the net. Enjoy it!

 

Twitter adds live 360-degree videos via Periscope (Variety)

 

Snapchat is using machine learning to work out who is most likely to swipe up on an ad (Business Insider)

 

Canada declares ‘high-speed’ internet essential for quality of life (The Verge)

 

Watch the 6 Most Innovative Drone Videos of 2016 (Time)

 

10 things in tech you need to know today (Tech Insider)

 

We hope your 2017 is full of peace & love & Rock’n’Roll.

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 23 December 2016 · 8:00 am

FLUOR Inspiration 11

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In case you feel uninspired these days, we have collected a few cases to give you a hand.

 

Street artist turn walls into melting optical illusions (The creators project)

 

Bacardi USA built the worlds first instagram dj app (Wersm)

 

ABC Will Create Original Series for Snapchat, Starting With a Bachelor-Themed Show (Adweek)

 

Mapping achieves the next level (YouTube)

 

Super Mario Run breaks records on the App Store (Business Insider)

 

May the inspiration be with you. Peace & love & Rock’n’Roll.

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 16 December 2016 · 2:16 pm

FLUOR Inspiration 10

FLUOR

Somos la agencia FLUOR Lifestyle. Más de 30 premios nacionales e internacionales en creatividad publicitaria junto a nuestros clientes. Connect + Develop + Innovate

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We are back now with the FLUOR Inspiration for this week. Ready?

 

Naplix: the best platform to improve in your laziness. (The Star)

Ikea: SEO masterclass. (Bored Panda)

Google’s Year in Search: a message of love and hope. (Creativity Online)

Pantone’s color of the year. (Forbes)

Waymo: Google’s self driving car. (Wired)

 

May the inspiration be with you.

Published in : FLUOR Inspiration

Tagged: advertising creativity Fluor FLUOR Inspiration

Radio · 11 July 2016 · 9:51 pm

Radio is the picture on a screen

Luis Miguel Pedrero

Journalist and Professor of Communication Structure at the Universidad Pontificia de Salamanca, where he coordinates the Media and Audiovisual Culture Research Group. He has been editor of news for Cadena SER, scriptwriter of musical programs on 40 Principales, Dial and M80, and consultant of Kiss FM. Coauthor of several books. Member of the group Innovación Audio-visual and editor of several digital newspapers.

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Invisible, fleeting and irreversible: for more than a century, radio has been produced, disseminated and consumed via specific receptors through a technology –  distributed across terrestrial waves – that conditioned not only its language, but a whole business model based on the commercialisation of its audio broadcasts. Listeners were the only recipients, and attracting and creating a sense of loyalty in them cemented the habits, consumption and the revenue of the radio industry.

 

But the emergence of the Internet and its progressive, expansive and inexorable convergence with the audio-visual ecosystem have irreversibly disrupted the paradigms that supported the operation of analogue radio, whose operators —initially reluctant to come to terms with the enormous potential of the digital environment— are now facing migration to a new scenario, from a mixed perspective of exploration and experimentation. It seems undeniable that the future of radio depends on its ability to  reposition the analogue brand in the online environment,  to meet the desires of listeners who are now users and, above all, to redirect content to the screen.

Read more

Published in : Radio

Tagged: radio smartphone

Technology · 29 June 2016 · 9:59 pm

Now, better than later

Jorge Guillén

Jorge Guillén is Innovation Director at FLUOR Lifestyle. He is also a co-founder member of' Innovación Audiovisual' and postgraduate professor in Branded Content and Transmedia Storytelling at Inesdi.

 

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On May 4, Mark Zuckerberg and his wife Priscilla, held a live streaming  to discuss the launch of their new initiative, the Chan Zuckerberg Education Initiative. What surprised me the most about this event, which I was able to witness first-hand, was its reach. In only five minutes of live broadcast, vertically and 4/3, no less than 73,679 viewers were connected, all of whom were identified as individual users. And the figure kept rising, not to mention the number of comments that were generated.

 

Leaving aside the 62 million fans that follow the couple, we can make an example of someone a bit closer to home, El Periscope de Pique, with 13 million followers, receiving 35,000 unique viewers following a broadcast from the Barcelona F.C, when returning from a game. Data that could compete with some audiences of the new TDT Channels without any problems. Read more

Published in : Technology

Tagged: FOMO live streaming


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