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FLUOR Projects · 14 June 2017 · 8:13 am

Launching Kat Von D Beauty (Sephora)

FLUOR

We are the largest creative innovation agency in the world. Connect + Develop + Innovate.

Advertiser: LVMH

Brand: Sephora

Campaign: Launching Kat Von D Beauty

 

What did they ask us for?

With the help of Wildbytes, we had the opportunity to design the launch of Sephora’s Kat Von D Beauty line in Spain. Spain was the first European country to launch this brand, one that, in only a year and a half of existence in the United States, has become one of the most brands within the segment we call make up junkies.

Kat Von D is a tattoo artist, businesswoman and celebrity, known for, among other things, her participation in the television program L.A. Ink.

 

What did we do?

The campaign had two fundamental axes:

– A social influence plan with active listening on social networks to detect the right people to be sent a surprise delivery. In addition, a strategy with YouTubers in which they did product unboxing and urged people to participate creating User Generated Content.

– The first videomapping of the face of a person broadcast live for the whole world. Six months of work to create a piece that would convey the essence of the Kat Von D Beauty line.

 

What were the results?

– 90 million online impressions.

– It became the most shared content in the history of Sephora Spain.

– During the campaign, in-store traffic rose 25%

– Reference to campaign across dozens of different media as one of the most innovative campaigns of the year.

– International awards:

– Silver at the Clio Awards

– Honouree at The Webby Awards 2016

– Merit in The One Show

– Platinum in Hermes Creative Awards

Published in : FLUOR Projects

Tagged: creativity Kat Von D Kat Von D Beauty Kat Von D Beauty videomapping Sephora tecnocreativity videomapping

FLUOR Projects · 14 June 2017 · 8:12 am

Strategic consulting and digital audit Pescanova

FLUOR

We are the largest creative innovation agency in the world. Connect + Develop + Innovate.

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Advertiser: Nueva Pescanova Group

Brand: Pescanova

Campaign: Strategic consulting and digital audit

 

What did they ask us for?

After a great time of internal change across the Grupo Nueva Pescanova, the brand needed to identify what they were doing well and how they could improve their content and their entire digital ecosystem.

 

What did we do?

To do this, always from a constructive point of view, we undertook a methodological process of strategic consulting by submerging ourselves in their business model, their needs, products and upcoming launches.

 

We analysed all their digital activity to detect points to improve and optimize their online presence. Thanks to this, we were able to take into account the needs of Pescanova to elaborate recommendations for their annual content strategy that would guarantee meeting all objectives.

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Published in : FLUOR Projects

Tagged: benchmark Content Digital audit Pescanova Strategic Consulting Strategy

FLUOR Projects · 14 June 2017 · 8:12 am

‘Sigue la pista’, the interactive game for ‘La Zona’, the first original Movistar+ series

FLUOR

We are the largest creative innovation agency in the world. Connect + Develop + Innovate.

This project won the award Best Transmedia Producer (Premios Producción Audiovisual 2017), Bronze in Digital Marketing at the LAUS Awards 2018, Best Transmedia Project, Best Website, Best Branded Content Project, Best Online Advertising and GRAND PRIX (Best campaign of the year) in Agripina Awards, Silver in Gaming and Bronze in Transmedia in the Inspirational Awards 2019, best project based on the Internet by Anuncios, a Silver Award in Interactive: Branded Content at WINA 2018 and a Bronze Award in Interactive: Advergame at WINA 2018.

 

Advertiser: Movistar +

Brand: ‘La Zona’

Campaign: ‘Sigue la pista’

 

What did they ask for?

Movistar+ began its journey down the path to creating its own fictional series, a high stakes gamble with high-quality formats. For the premiere of ‘La Zona’, the new series by the Sánchez-Cabezudo brothers starring Eduard Fernández, Alba Galocha, Juan Echanove and Álvaro Cervantes, they asked us for an expansion of the transmedia narrative that was on par with the quality of the original production.

 

We did we do?

At FLUOR Lifestyle, we began to investigate new forms of story immersion and new ways of engaging the viewer so we could develop a Movistar+ production in collaboration with FLUOR Lifestyle.

 

What were the results?

More than a year ago, Movistar+ asked us to undertake what we most love: a challenge. They were just starting out on the production of their own series and needed a transmedia project that was on par with the great content. We decided to confront this challenge head on, taking ourselves out of our comfort zone, and so we began to investigate new forms of story immersion and the result was the creation of an interactive storytelling game for La Zona.

To begin with, we asked ourselves 3 questions. The first was about how to access an exclusion zone. At FLUOR Lifestyle, we were sure that we wanted the user to discover first-hand the entire plot of the series.

But how would we create a strong parallel plot when we were dealing with such a powerful story? We love telling stories and we knew that the narrative had to be the main element – our strong point. The narrative, together with the layer of interactivity, were the keys to achieving an immersive experience for the user.

With all this clear, the third question we asked ourselves was: how do we achieve something that we have never done before? A parallel narrative was the solution here, to ensure that every decision that the user made was indispensably valuable in discovering the story, with a return to the main narrative storyline for all key moments.

To achieve the ideal fit between the scripts and their digital development, we created our own tool to build interactive narrative universes. ‘Storyteller’, as we have called this tool, directly translates the literary scripts and their interactivity into codes that are ready to be implemented on the web.

With all these ingredients, we have achieved an experience based on techno-creativity, in which people enter La Zona and through their own decisions, they discover a world parallel to that of the series, but one that is also totally complementary and filmed in the same location.

In ‘Sigue la pista’, viewers can discover more than 2 million different possibilities in a universe of corruption, secrecy and radiation, through 8 missions, 28 characters, 211 photographs, 24 360º locations, 163 videos and 434 different interactive screens.

 

Credits:

Agency: FLUOR Lifestyle

Advertiser: Movistar+

Product: Series

Brand: ‘La Zona’

Industry: Media & Entertainment

Media: Web / Online

Title: ‘Sigue la pista’

Movistar+ Executive Production: Domingo Corral, Ismael Calleja and David Sanz.

FLUOR Lifestyle Executive Production: Eduardo Prádanos.

FLUOR Lifestyle Credits:

General Creative DirectorEduardo Prádanos

Creative Team: Juanjo Mestre, Vanesa García, Jorge Ayllón and Ramón Tarrés

Account Director: Silvia Mosquera

ProducerSingrima Films

Movistar+ Credits:

Business & Legal: Ismael Calleja, Nicolas Lecocq, Clara Ruipérez, David S. Verjano, Miriam Lagoa, Adrián de Belva, Cristina Rozas and Marta Plácer.

Contents: Fran Araújo, Felipe Pontón, Susana Herreras, Gabriel Arias-Salgado, Rafa Taboada and Antonio Trashorras.

Production: Juan Moreno, Marta Martín and Guadalupe Balaguer.

Published in : FLUOR Projects

Tagged: creativity La zona Movistar+ tecnocreativity transmedia

FLUOR Projects · 13 June 2017 · 2:42 pm

X-presión (Show Positivo – Salón Look)

FLUOR

We are the largest creative innovation agency in the world. Connect + Develop + Innovate.

Advertiser: X-Presión

Brand: X-Presión

Campaign: VI Show Positivo

 

What did they ask us for?

X-presión is the first studio exclusively devoted to R&D&I in hairdressing in the world. Creators of hairstyles such as the “X-pressure pixel” or the threaded updo, without the use of hairpins, which have received several international awards for their innovation.

X-presión are organisers of the sixth edition of Show Positivo, an event that brings together several of the main firms and personalities in the high fashion hairdressing world under the framework of Salón Look.

What did we do?

– Under the concept of #Speechless, we designed a campaign in which participants were left speechless about what was going to take place.

– We created the entire communications strategy for the event across social platforms.

– We designed the creative pieces related to the communications strategy.

– We created the Paid Media Strategy to sell tickets to the event.

– We also helped them to secure specialized press.

– Eduardo Prádanos, founder of FLUOR, led a seminar aimed at growing business across the entire digital ecosystem.

 

What were the results?

– A 400% increase in reach across social networks thanks to all the snack content created during the campaign (micro-videos, GIFs, images, etc.) and the live coverage of the event.

– Sold out event (920 attendees).

Even a priest clearly defined the 10 commandments of digital strategy! ; )

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via GIPHY

Published in : FLUOR Projects

Tagged: call Events Paid Media Paid Social PR Salón Look social media X-presión

FLUOR Inspiration · 02 June 2017 · 6:00 am

FLUOR Inspiration 33

FLUOR

We are the largest creative innovation agency in the world. Connect + Develop + Innovate.

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After a week of surfing for the best of the Internet we have found these five links for you to enjoy them as much as we have.

 

The Smart sneaker (Kickstarter)

 

Coca Cola creates bottle labels that turn into festival wristbands (Mixmag)

 

Burger King Gives Up the ‘King’ (Creativity online)

 

Data Gif Maker (Producthunt)

 

Your company is going to die and you don´t know it yet (Innovación Audiovisual)

 

I hope you enjoyed these. We are already looking for new inspiration with peace, love & Rock’n’Roll.

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 26 May 2017 · 8:01 am

FLUOR Inspiration 32

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Inspiration: Stimulus or sudden lucidity that a person feels and that encourages creativity, finding solutions to a problem, the conception of ideas that allow the undertaking of a project, etc. Here is our help for this week 😉

 

A printer that turns potos into AR video experiences (The Verge)

 

IFTTT expands its Applet Platform (Digital Trends)

 

AXE’s new campaign (NewNowNext)

 

Proof of a parallel universe (NY Post)

 

The new DJI Spark drone (TechCrunch)

 

Today we thank you because you are part of our inspiration. Enjoy your week with peace, love & Rock’n’Roll.

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 19 May 2017 · 11:30 am

FLUOR Inspiration 31

FLUOR

We are the largest creative innovation agency in the world. Connect + Develop + Innovate.

inspiratiomn_31

 

Although weeks go trough we keep bringing the best inspiration of the net. 😉

 

Shazam forgets some songs to highlight some facts about Alzheimer (Adweek)

 

ADC 2017 Awards (One Club)

 

A tool that let moms explain their resume gaps (The Drum)

 

Google’s I/O 2017 highlights news (The Verge)

 

Mercedes’ Solar Storage Solution (Tech Insider)

 

Enjoy your weekend with peace, love & Rock’n’Roll.

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 12 May 2017 · 12:30 pm

FLUOR Inspiration 30

FLUOR

We are the largest creative innovation agency in the world. Connect + Develop + Innovate.

inspiratiomn_30

 

Curiosity about all aspects of life remains the secret of the most creative people. It was clear to Leo Burnett. And to you?

 

How to watch Soccer news while working (Bein Sports)

 

This Blade Runner 2049 trailer mash-up shows how much the new film respects the original (The Verge)

 

The Thinking Human Manifesto (Javier G. Recuenco)

 

Microsoft launches Fluent Desing System (Tech Crunch)

 

The water safety device (Bless This Stuff)

 

Have they inspired you? Then let your creativity fly with Peace, Love & Rock’n’Roll.

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 05 May 2017 · 6:00 am

FLUOR Inspiration 29

FLUOR

We are the largest creative innovation agency in the world. Connect + Develop + Innovate.

inspiratiomn_29_

 

We hope that this week we can fill you with energy with our proposals. 😉 

 

Elon Musk’s TED Talk (TED Talks)

 

YouTube’s new redesign (Mashable)

 

Hulu’s new live streaming (NY Times)

 

FLAC Anticorrida Call For an End to Bullfighting (AgencySpy)

 

The United States of Innovation 2017 (Fast Company)

 

You learn something new everyday. So, as usually, take care with peace, love & Rock’n’Roll.

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 28 April 2017 · 6:00 am

FLUOR Inspiration 28

FLUOR

We are the largest creative innovation agency in the world. Connect + Develop + Innovate.

inspiratiomn_28

 

For us, the week flies between Inspiration and Inspiration, don’t you feel the same? Enjoy it! 😉

 

Pope Francis’ TED talks (New York Times)

 

Ajax proves its power (Marcomm)

 

The night sky will be full of ads with these new drones (Digital Trends)

 

Pepsi, here’s how it’s done (AdWeek)

 

The best VR from Tribeca Film Festival (The Verge)

 

What will the next FLUOR Inspiration bring us? Take care with peace, love & Rock’n’Roll.

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

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