Advertiser: X-Presión

Brand: X-Presión

Campaign: VI Show Positivo

What did they ask us for?

X-presión is the first studio exclusively devoted to R&D&I in hairdressing in the world. Creators of hairstyles such as the “X-pressure pixel” or the threaded updo, without the use of hairpins, which have received several international awards for their innovation.

X-presión are organisers of the sixth edition of Show Positivo, an event that brings together several of the main firms and personalities in the high fashion hairdressing world under the framework of Salón Look.

What did we do?

– Under the concept of #Speechless, we designed a campaign in which participants were left speechless about what was going to take place.

– We created the entire communications strategy for the event across social platforms.

– We designed the creative pieces related to the communications strategy.

– We created the Paid Media Strategy to sell tickets to the event.

– We also helped them to secure specialized press.

– Eduardo Prádanos, founder of FLUOR, led a seminar aimed at growing business across the entire digital ecosystem.

What were the results?

– A 400% increase in reach across social networks thanks to all the snack content created during the campaign (micro-videos, GIFs, images, etc.) and the live coverage of the event.

– Sold out event (920 attendees).

Even a priest clearly defined the 10 commandments of digital strategy! ; )

via GIPHY