Were you not inspired this week? We will help bring you closer to it!

Tech’s 5 biggest players now worth $3 trillion (TechCrunch)

Apple’s Machine Learning Journal (Tech Insider)

Atari’s Latest Release (Digital Trends)

Google Glass is back (Gizmodo)

Game of Thrones 77 meters tapestry (Design Taxi)

There’s no more for today but we promise new releases are coming soon. Enjoy your summer with Peace, Love & Rock’n’Roll. 😉 

Advertiser: AMC Networks

Brand: AMC

Campaign: Third Season Premiere Fear The Walking Dead

What did they ask us for?

The AMC television channel wanted to promote the premiere of the third season of Fear The Walking Dead in District T. An internal action aimed at Telefonica employees. We got some very special guests to spend the day at Telefonica’s T District 🙂

What were the results?

– The event concluded with 152 participants.

– 88,764 people reached across social networks.

Advertiser: NBCUniversal

Brand: Calle 13

Campaign: Chance Premiere

What did they ask us for?

The television channel Calle 13 premiered its new series on Spanish TV, Chance, a thriller starring Hugh Laurie, awarded a Golden Globe for his role on ‘House’.

It was looking for social networks to focus on this premiere with a simple action, but one that would create buzz.

What did we do?

We placed our protagonist in the environment that he would work the most – social networks. There, several influencers had a consultation with Dr Chance and we released any findings.

What were the results?

– More than 2 million impressions.

– A campaign completely focused on social networks.

– The channel’s most followed premiere for 2016 and 2017.

Enjoy being inspired with us. And share it if you like it 😉

Weddings for All at Taco Bell (Creativity Online)

The Case for Ethical Challengers (Javier G. Recuenco)

iPhone 10th Anniversary (Mirror)

Volvo has a plan to let Everyone see the total Solar Eclipse (Digital Trends)

The Best Commercials of the past 15 years (AdWeek)

That’s all folks! At least for this week, the next one will be even bigger and better. Enjoy with Peace, Love & Rock’n’Roll.

It’s time for Inspiration 😉

Google Glass update (The Verge)

Spotify Shared Playlists in Facebook Messenger (Engadget)

Everything, the gameplay that has qualified for an Oscar (Mashable)

The death of creative excellence (Adweek)

Driverless shuttle gets to Michigan University (Digital Trends)

Have a nice weekend full of peace, love & Rock’n’Roll.

We want to help you be more creative and so we will fill you with inspiration.

NASA & Ikea together on an out of this world project (The Next Web)

YouTube ads Leaderboard Cannes 2017 (Think With Google)

All About E3 (Mirror)

Entertainment Studios against Piracy (Variety)

Instagram gets serious with celebrities and influencers (TechCrunch)

What will the next FLUOR Inspiration bring us? Enjoy the weekend with Peace, Love & Rock’n’Roll.

This project won the Best Digital Animation at Agripina Awards #AGP7

This project won the Gold Award as Best Stunning Event at PromaxBDA Europe 2018.

This project won a Honorable Mention in Digital Animation at WINA 2018.

Advertiser: NBC Universal

Brand: Syfy

Campaign: Syfy 10^th Anniversary.

What did they ask us for?

Syfy (the most important science fiction channel in the world, owned by NBCUniversal), celebrated its 10^th year since launching in Spain.

What did we do?

We put forward the creative “The Journey of Extraordinary Emotions” pitch, linked to an immersive never-before-seen experience.

– For this, we create an idyllic atmosphere in the Costume Museum, staging the venue right down to even the smallest details to make sure the 250 guests felt as though they were travelling to an extraordinary world.

– With the help of LDC, we designed a videomap to project onto two giant 12 meter screens, getting inspiration from the channel’s best series. Absolutely everything was created originally, from scratch, for the occasion: design, motion graphics, music…

– When the projection ended, one of our androids accompanied the guests on a tour of lights to a very special place, the party.

– The guests were received in another room by a large seven-meter LED screen.

– A 3D printer printed food during the event.

– An interactive photo call that made the guests become the protagonists of upcoming Syfy releases.

– The 12 dishes on the menu were specially created for the anniversary, taking inspiration from the best series and films across the channel.

– Virtual reality was also a protagonist of the event with the series Halcyon.

– Expo Syfy gathered together exclusive pieces from some of the channel’s great classics.

– Hold a battle of the GIFs where made up of knockout rounds, quarter finals, semi-finals and the final so that fans discovered who was ultimately voted the best character of the last 10 years.

What were the results?

– An unprecedented event using techno-creativity associated with the channel’s own theme (science fiction)

– More than 17,000 participants across the social dynamics proposed for the anniversary.

More than a million online impressions.

Advertiser: AMC

Brand: SundanceTV

Campaign: SundanceTV Shorts

What did they ask us for?

AMC Networks and their Sundance TV channel asked us to help them organize the closing of the Sundance TV Shorts, the festival that awards the most brilliant shorts and web series at an international level. They wanted to make a lot of noise across social networks and generate a lot of attention to fill Movistar’s flagship with 80 people from the industry.

What did we do?

– We held a call for specialized press and professionals in the sector.

– We created a contest on networks directed at a public who are closely related to the event, where the creators had to relate their best story in under 140 characters.

– We organized the creation of customized assets/tools/props for the event, and managed the catering.

– We covered the event on the channel’s social networks.

What were the results?

– We managed to fill the event with more than 90 attendees, many of them leaders in the sector.

We were a nationally trending topic for four hours, resulting in more than one million impressions

Advertiser: Everis

Brand: Everis Foundation

Campaign: 16^th Edition Everis Awards

What did they ask us for?

The Everis Foundation Awards are one of the most important supporters of entrepreneurship. With a 60,000-euro award for the winner, and after 16 editions, Everis Foundation wanted to go a step further in its communications strategy.

What did we do?

We created the “The city of innovation” concept, including a proposal for an interactive video. The video allowed viewers to access content from other editions (winners, tips for entrepreneurs, etc.) by simply clicking on different scenes within the video.

Using motion graphics during the creative process to build the city, thanks to the Everis Foundation.

Read more

Advertiser: Glaciar

Brand: UTOPIA Festival

Campaign: Launching and first edition of the festival

What did they ask us for?

The first edition of a festival like UTOPIA has to be a success. A line-up that featured the best DJs in the world (David Guetta, Diplo, Armin Van Buuren, Martin Solveig, Rudimental, etc.) required a communication strategy to match.

What did we do?

As there is only one first edition, we developed a strategy in which:

– We defined the concepts to communicate across all social platforms.

– We designed those pieces to highlight to focus of the festival.

– Campaigns for attracting audience and selling tickets.

– We identified the keys to influencing more people to attend the festival.

– We produced content of all types, focused on the characteristics of those who generally attend this type of event.

What were the results?

– 30,000 tickets were sold.

– Although the comments at the beginning of the campaign were very negative (motivated by the bad press electronic music receives in Madrid), during the two days of the festival and in the weeks following, 95% of the comments were positive.

We managed to connect two people who met at the event, and who didn’t exchange numbers, to find each other again thanks to social network coverage and, who knows, it may just be the beginning of a new relationship! 🙂

Read more