SINCE 2015

CONNECT + DEVELOP + INNOVATE

FLUOR Projects · 11 August 2017 · 11:57 am

Mad Men10 th Anniversary

 

Advertiser: AMC Networks

Brand: AMC

Campaign: Mad Men10th Anniversary

What did they ask us for?

Mad Men was celebrating turning a decade old and the TV channel AMC wanted to promote
the series among all its fans. To do this, we designed creative pieces for the anniversary and
created a contest running across various social networks where users could vote for their
favourite episodes on a dedicated landing page. The 10 most popular episodes would be
broadcast on the channel during a special marathon, so fans would be able to choose what
episode would be aired through their votes. We also planned and implemented the Paid Social
Strategy.

What were the results?

– More than 800,000 impressions
– 60,714 interactions
– 2165 votes
– 547 participants

 

5

1

Publicado en: FLUOR Projects

Etiquetado: AMC creativity Mad Men Mad Men10 th Anniversary Paid Social social media

FLUOR Projects · 19 July 2017 · 9:31 am

First Season Premiere of Chance on Calle 13

 

Advertiser: NBCUniversal

Brand: Calle 13

Campaign: Chance Premiere

 

What did they ask us for?

The television channel Calle 13 premiered its new series on Spanish TV, Chance, a thriller starring Hugh Laurie, awarded a Golden Globe for his role on ‘House’.

It was looking for social networks to focus on this premiere with a simple action, but one that would create buzz.

 

What did we do?

We placed our protagonist in the environment that he would work the most – social networks. There, several influencers had a consultation with Dr Chance and we released any findings.

 

What were the results?

– More than 2 million impressions.

– A campaign completely focused on social networks.

– The channel’s most followed premiere for 2016 and 2017.

 

 

 

Publicado en: FLUOR Projects

Etiquetado: Calle 13 Chance Contents creativity influencers Paid Social social media vídeo

FLUOR Projects · 14 June 2017 · 8:14 am

UTOPIA Festival

1 5

 

Advertiser: Glaciar

Brand: UTOPIA Festival

Campaign: Launching and first edition of the festival

 

What did they ask us for?

The first edition of a festival like UTOPIA has to be a success. A line-up that featured the best DJs in the world (David Guetta, Diplo, Armin Van Buuren, Martin Solveig, Rudimental, etc.) required a communication strategy to match.

 

What did we do?

As there is only one first edition, we developed a strategy in which:

– We defined the concepts to communicate across all social platforms.

– We designed those pieces to highlight to focus of the festival.

– Campaigns for attracting audience and selling tickets.

– We identified the keys to influencing more people to attend the festival.

– We produced content of all types, focused on the characteristics of those who generally attend this type of event.

 

What were the results?

– 30,000 tickets were sold.

– Although the comments at the beginning of the campaign were very negative (motivated by the bad press electronic music receives in Madrid), during the two days of the festival and in the weeks following, 95% of the comments were positive.

We managed to connect two people who met at the event, and who didn’t exchange numbers, to find each other again thanks to social network coverage and, who knows, it may just be the beginning of a new relationship! :)

Read more

Publicado en: FLUOR Projects

Etiquetado: brand building branding Community Management Content Events influencers Paid Media Paid Social PR social media Strategy UTOPIA Festival

FLUOR Projects · 13 June 2017 · 2:42 pm

X-presión (Show Positivo – Salón Look)

Advertiser: X-Presión

Brand: X-Presión

Campaign: VI Show Positivo

 

What did they ask us for?

X-presión is the first studio exclusively devoted to R&D&I in hairdressing in the world. Creators of hairstyles such as the “X-pressure pixel” or the threaded updo, without the use of hairpins, which have received several international awards for their innovation.

X-presión are organisers of the sixth edition of Show Positivo, an event that brings together several of the main firms and personalities in the high fashion hairdressing world under the framework of Salón Look.

What did we do?

– Under the concept of #Speechless, we designed a campaign in which participants were left speechless about what was going to take place.

– We created the entire communications strategy for the event across social platforms.

– We designed the creative pieces related to the communications strategy.

– We created the Paid Media Strategy to sell tickets to the event.

– We also helped them to secure specialized press.

– Eduardo Prádanos, founder of FLUOR, led a seminar aimed at growing business across the entire digital ecosystem.

 

What were the results?

– A 400% increase in reach across social networks thanks to all the snack content created during the campaign (micro-videos, GIFs, images, etc.) and the live coverage of the event.

– Sold out event (920 attendees).

Even a priest clearly defined the 10 commandments of digital strategy! ; )

eduardo-pradanos-x-presion-show-positivo-agencia-FLUOR

eduardo-pradanos-x-presion-show-positivo-agencia-FLUOR-02

via GIPHY

Publicado en: FLUOR Projects

Etiquetado: call Events Paid Media Paid Social PR Salón Look social media X-presión

Social media · 03 May 2016 · 3:05 pm

The challenge for relevant content in an algorythmical universe

img_post_eng_elena_neira

A few weeks ago Instagram said goodbye to its chronological feed, which, up to then, had displayed user updates in order of publication. The new model, which is being implemented progressively, employs an algorithmic selection criterion. In practice this means that we will first see the content that the network considers most interesting to us, that is, posts will be chosen based on filters that take into consideration the people that you follow, the nature of the content with which you have the most interaction or the context of the publication.

 

And Instagram has not been the only one. Shortly before, Twitter, the par excellence real-time network, had decided to sophisticate its “While You Were Away”; feature and launched an algorithmic timeline, which, although activation was voluntary, unleashed a rage in users. #RIPTwitter became a trending topic.

Read more

Publicado en: Social media

Etiquetado: Elena Neira reach relevance social media

RT @twyp_es: Hoy nos vamos de festi con @andreacompton y @hersimmar ¿sobrevivirán con #Twyp? ¡Si te las cruzas por Granada, saca tu app! 📱💸…
Fridays are less Friday if FLUOR Inspiration arrives. Happy weekend! https://t.co/26YoJ6F0gu #FLUORlifestylehttps://t.co/GlzXwvV6xm
Los viernes son menos viernes si llega el FLUOR Inspiration. ¡Feliz finde! https://t.co/XTIq8AkbHh #FLUORlifestylehttps://t.co/zinNQeGe4F
FLUORLIFESTYLE Instagram