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Advertiser: Calle 13
Brand: Law and Order: Special Victims Unit
Campaign: 20th Anniversary
What were we asked to do?
On the occasion of the twenty anniversary of Law and Order: UVE broadcast on the Calle13 , we were asked to create something special, a good birthday gift to celebrate a series which has been broadcast on the channel for a number of years and has reached many milestones in the history of television.
Publicado en: FLUOR Projects
Etiquetado:
Advertiser: Festival Jardín de las Delicias
Brand: Jardín de las Delicias (Garden of Delights)
Campaign: 2th edition
What did they asked us for?
The Jardín de las Delicias Festival (Garden of Delights) returned to Madrid’s calendars with its second edition. Our mission for this project was to create a relevant communications and positioning system for the audience we were addressing, in addition to the marketing management. We should point out that at a time when more than 400 music festivals are held in Spain every year, it is not an easy task to sell out an event!
Publicado en: FLUOR Projects Social media
Advertiser: own project
Brand: Retorik
Campaign: product creation and launch
What is Retorik?
Retorik, the game to help you shine when speaking in public and telling stories, is an initiative that seeks to transform the way we communicate, through respectful and creative learning.
A FLUOR Lifestyle project whose authors are Juanjo Mestre and Marta Segarra. A board game fully funded through crowdfunding.
Publicado en: FLUOR Projects
Advertiser: Premios Fugaz (Fugaz Awards) – CortoEspaña
Brand: Premios Fugaz (Fugaz Awards)
Campaign: Development of the communications strategy for Fugaz Awards that included: creation of original content, PR, management and revitalization of its social networks and creation of the new website
What did they ask us for?
The Fugaz Awards are the annual awards created by CortoEspaña that award prizes to the best shorts in Spain. For their third edition, they needed a PR plan that gave them visibility across media platforms, their own content strategy for social networks, community management with special attention to a gala and the creation of a website with their own visual identity; all with content distribution that provides for regular updates and adequate usability.
Publicado en: FLUOR Projects Social media
Link to the information from El País : Ticket resale companies ask for the elimination of shopping bots
Advertiser: National Ticketing Association (ANATIC- Asociación Nacional de Ticketing)
Brand: ANATIC
Campaign: Development of a PR campaign for the National Ticketing Association (ANATIC)
What did they ask us for?
The National Ticketing Association (ANATIC), is the association that brings together more than 20 companies (amongst which are ticket exchange platforms, agencies and event management companies) in order to professionalize and regulate the secondary sales market of tickets.
For this project, they needed to create more public awareness of the association and its mission, in order to provide first-hand information to the social conversation generated around the sales of online tickets. We were required to convey a message to the consumer that was not erroneous and biased, and that focused on the operation of the sector, its regulation and secure shopping platforms.
Publicado en: FLUOR Projects
Advertiser: Via Nature
Brand: AMC Group
Campaign: Digital content strategy
What did they ask us for?
Via Nature are 100% natural fruit juices. Their ingredients range from aloe vera to dandelion, through to probiotics and ginseng. The brand is owned by the AMC Group and its juices have always been a very good white label choice for many department stores.
When they made the leap to creating their own brand they asked us to join them in this challenge. How? With a digital content strategy that would highlight the differential value of each of the juices through the ‘Natural honesty’ stated in their claim.
Publicado en: FLUOR Projects
Advertiser: Quito City Council
Brand: UCCI
Campaign: Communication strategy for UCCI Quito
What did they ask us for?
The Quito City Council (Ecuador) asked us to develop a communications strategy in order to secure a participatory process is achieved around the SDGs (the sustainable development goals promoted by the United Nations). To do this, they asked us to take advantage of the participatory mechanisms and fabrics that are part of the city. In addition, they wanted to create an active community as the engine of change, where people lead the grassroots movement.
Publicado en: FLUOR Projects
This project was awarded a Silver Medal for Best Branded Content at the Never Zapping Festival, the only festival whose votes are entirely cast by a popular jury.
Advertiser: NBC Universal
Brand: SYFY
Campaign: Second season premiere ‘Midnight, Texas’
What did they ask us for?
The science fiction channel, SYFY, premiered the second season of ‘Midnight, Texas’ and asked us to carry out an activity that that bring the series’ universe to life and generate buzz on social networks.
In addition, we wanted to amplify the premiere with an outdoor campaign that could take advantage of Halloween.
Publicado en: FLUOR Projects
100 crises of a first-time dad was Bronze in Transmedia in the Inspirational Awards 2019 and Bronze in Branded Content in the Brave Brain Awards.
‘100 crises of a first-time dad’ is a first-person account of everything that happened to its author and his wife from the moment they began caring for their son Álex up until he was a 18 months old. A book that uses humour to narrate the100 situations experienced by the book’s protagonists over almost 300 pages.
Publicado en: FLUOR Projects
Etiquetado: cómic transmedia
Advertiser: Movistar+
Brand: TV Series ‘Gigantes’
Campaign: ‘Operación Gigantes’ (https://operaciongigantes.com/)
Access the transmedia universe of Operación Gigantes
This project is nominated for Best Branded Content Project in Anuncios Awards
What did they ask us for?
Movistar+ was set to premier ‘Gigantes’, a series directed by Enrique Urbizu and Jorge Dorado that narrates a fraternal war taken to the extreme, led by an all-star cast including José Coronado, Isaak Férriz and Daniel Grao. To extend the experience, Movistar+ asked us to develop the transmedia universe of ‘Gigantes’, looking to enable a connection between fans and the series.
Publicado en: FLUOR Projects
Etiquetado: Gigantes Movistar+ transmedia Transmedia Storytelling