SINCE 2015

CONNECT + DEVELOP + INNOVATE

FLUOR Inspiration · 08 December 2017 · 7:00 am

FLUOR Inspiration 52

inspiration52

Full of  Christmas spirit, the new FLUOR inspiration has arrived

 

We explain Fluor in this interview  (Paperkup)

 

We got 3 Agripina awards in its seventh edition.  (Instagram)

 

The Simpsons are celebrating with their new Christmas opening.  (Likecool)

 

Boutique presents us: Angry AIDS, a funny way to make AIDS visible (Redcross)

 

Ikea and Sonos come together to improve the music in your home.  (Techcrunch)

 

Good weekend and that inspiration comes to you when your creativity needs it most.

 

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Projects · 05 December 2017 · 9:49 am

TwypTubers (Twyp – ING)

 

This project is nominated for Best Branded Content Campaign of the Year (Anuncios). Failure of the jury pending to occur.

 

Advertiser: ING

Brand: Twyp

Campaign: TwypTubers

 

What did they ask us for?

ING wanted to position its shared payment for friends App in one key place: music festivals. The intention was to connect with young people and present them content that was not only relevant but that would also encourage them to download and use the Application. Would four YouTubers be able to survive a festival using only Twyp and not a single euro in cash?

 

What did we do?

We are faced with a complex question: how do we reach young people if they are watching less and less television every day and are hyper-saturated with advertising? Our answer to this was to head to YouTube – the reference platform for audiovisual entertainment among the target audience we aimed to reach. So, we set out to see whether it was possible to survive an entire festival without using a single euro in cash; and of course, without leaving with a single debt.

To do just that, we challenged four YouTubers the opportunity to participate. Would they be capable? This is how ‘TwypTubers’ was born, set within an innovative Branded Content format that sent these YouTubers to music festivals with nothing in their pockets but with Twyp downloaded to their mobile phones.

Read more

Published in : FLUOR Projects

Tagged: Branded Content creativity ING Twyp TwypTubers YouTube

FLUOR Inspiration · 01 December 2017 · 7:00 am

FLUOR Inspiration 51

inspiration51

For the sake of your ideas here is a new FLUOR inspiration

 

Apple launches its own YouTube channel to teach how to use its devices. (Evening standard)

 

Snapchat changes its image to compete against Instagram. . .   (Lovin)

 

. . . Instagram adds new features to its social network (Engadget)

 

Jim Beam launches an intelligent bourbon decanter  (Creativity online)

 

This artificial intelligence could oust the work of journalists  (NiemanLab)

 

Good weekend and warm you down temperatures

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration Uncategorized · 24 November 2017 · 7:00 am

FLUOR Inspiration 50

inspiration50

Even if Black Friday arrives we don’t make sales in our FLUOR inspiration!

 

BMW and Snapchat join to create an ad in augmented reality (The drum)

 

Apple presents its Christmas spot (Mirror)

 

With this toilet paper you can go to the bathroom with class. (Bandt)

 

The first official LEGO store has arrived in Madrid!  (Brick Fanatics)

 

Burger King buries the ax for a good cause.  (Creativity online) 

 

May creativity overflow you and inspiration motivate you.

Good weekend.

 

Published in : FLUOR Inspiration Uncategorized

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 17 November 2017 · 7:00 am

FLUOR Inspiration 49

inspiration49

 

So that the descent of temperatures doesn’t freeze your ideas, we bring you again our FLUOR Inspiration.

 

A movie of Mario Bros  (Slashgear)

 

John Lewis and his Christmas monster  (The Guardian)

 

This robotic bear that comes alive thanks to technology (Trend Hunter) 

 

Ikea continues to expand, this time it reaches Malaysia  (Adobo magazine)

 

The next step in virtual reality, HTC vive focus don’t need PC   (The verge) 

 

Let inspiration catch you enjoying it. Good weekend full of peace, love and rock’n’roll. 

 

 

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Projects · 25 October 2017 · 8:57 am

Premiere of 1st Season ‘Midnight, Texas’ (Syfy)

Advertiser: NBC Universal

Brand: Syfy

Campaign: ‘Inside Midnight, Texas’

 

What did they ask us for?

The science fiction channel Syfy was set to premiere the first season of its series ‘Midnight, Texas’: a supernatural drama from the author of ‘True Blood’. The goal was quite clear – the launch of the series needed to be a success.

To reinforce the launch strategy we needed to create a campaign that had great impact in the media and on social networks, as well as to convey the essence of the series.

 

What did we do?

Three actions:

The first action, aimed at the general public, consisted of developing an interactive mupi at a shopping centre in Madrid, with 3D animations of characters from the series, enabling the audience to interact with them physically. Some of the reactions were caught on camera and shared in a video on social networks, recorded using four hidden cameras and that captured the surprise and fear felt by those in the audience at the shopping centre.

The second action, designed to give visibility to the season premiere, was a travel guide that delved into the ‘Midnight, Texas’ universe from a different perspective before the series launch. It showed various elements that identifies the series: where the mysterious town is, places to visit, historical characters and even the area’s typical gastronomy. Through this mysterious offering we secured the involvement of the media and caught the attention of several blogs in the sector, encouraging participation before the launch of the series.

And the a third action, we organized a private event for specialised media, which included the screening of the series’ first episode, where attendees could enjoy ad hoc sessions involving a psychic medium, an interactive photo call where participants would become protagonists of the series, and a personalized menu.

 

What results were obtained?

– The media and television blogs covered the series launch

– The main media, bloggers and journalists of the sector got to know the ‘Midnight, Texas’ universe and were able to fully immerse themselves in it

– Thousands of impressions on social networks

– The guide is among the finalists, for its category, for the Advertisement of the Year award run by Anuncios.com

– Outstanding presence in advertising media (for examples, click here or see here)

Guía Midnight

Guía Midnight 2

Published in : FLUOR Projects

Tagged: 3D design creativity Direct Marketing Events interactive mupi Midnight Texas Midnight Texas premiere Syfy tecnocreativity

FLUOR Inspiration · 20 October 2017 · 6:00 am

FLUOR Inspiration 48

FLUOR

We are the largest creative innovation agency in the world. Connect + Develop + Innovate.

inspiratiomn_48

 

Not much inspiration this week? We found all this for you

 

LeasePlan and Richard Hammond launch Global ‘What’s next’ campaign to deliver ‘Any car, anytime, anywhere’ (PR Newswire)

 

Artists are turning neglected basketball courts into giant works of art (Artsy)

 

Quirky work of New Yorker & New York Times illustrator Christoph Niemann to be exhibited (Creative Boom)

 

This dog treat packaging is absolutely adorable (The Dieline)

 

This crazy ad replaced every black dot in an entire magazine with a colored dot (AdWeek)

 

We hope you enjoy the weekend with the best ideas :)

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 13 October 2017 · 6:00 am

FLUOR Inspiration 47

FLUOR

We are the largest creative innovation agency in the world. Connect + Develop + Innovate.

inspiratiomn_47

 

Inspiration doesn’t rest even in vacation day, and what better to be inspired than this week’s FLUOR Inspiration?

 

Burger King uses ‘IT’ movie to troll McDonald’s in the best way possible (Mashable)

 

There’s an official Stranger Things video game and it looks retro cool (Eurogamer)

 

Delicious Ice Cream Ads by Gelmi Art Studio (The Inspiration Grid)

 

Experimental Balloon Project aims to give cell reception to Puerto Rico (Huffington Post)

 

IKEA just launched a pet furniture collection, and animal lovers want it all (Boredpanda)

 

Enjoy the weekend… and the inspiration!

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 06 October 2017 · 6:00 am

FLUOR Inspiration 46

FLUOR

We are the largest creative innovation agency in the world. Connect + Develop + Innovate.

inspiratiomn_46

 

Even in the busiest weeks inspiration doesn’t leave us, that’s why this week we want to show you all this…

 

Street art goes home: museum graffiti opens in Berlin (The Guardian)

 

Someone optimized famous logos to use less ink and be more environmentally friendly (Boredpanda)

 

‘Star Wars: from a certain Point of view’ offers new perspectives (NY Daily News)

 

WhatsApp new emoji set looks very familiar (Engadget)

 

Dropbox’s rebrand is designed to ‘inspire creative energy’ (AdAge)

 

Let the weekend inspire us!

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 29 September 2017 · 11:11 am

FLUOR Inspiration 45

FLUOR

We are the largest creative innovation agency in the world. Connect + Develop + Innovate.

inspiratiomn_45.1

 

Were you not inspired this week? Check out the five links we bring you today.

 

iPhone 8 owners can FINALLY use Ikea’s wireless charging lamp (Mashable)

 

Coke inks ‘Virtual Athlete’ endorsement deal with FIFA game (Ad Age)

 

He created a LEGO CV to stand out from other resumes (Bored Panda)

 

Twitter gives us more characters to express ourselves (Twitter)

 

‘Made in North Korea’ Book by Phaidon (Hypebeast)

 

Inspiration occupies no place. See you soon!

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

RT @InnovacionAv: Os dejamos una foto de la mesa redonda 'Los nuevos modelos de negocio del #audiovisual' enmarcada en nuestra colaboración…
Twitter mostrará cuánto se está usando un hashtag https://t.co/QZLwK53c4l https://t.co/4hy9MuUaFT
Amazon, el gigante dormido que quiere sumarse también al pódium de la publicidad digital https://t.co/ayGt2YWKde ví… https://t.co/MPMOHoEq3n
FLUORLIFESTYLE Instagram