SINCE 2015

CONNECT + DEVELOP + INNOVATE

FLUOR Inspiration · 16 February 2018 · 7:00 am

FLUOR Inspiration 60

inspiration60

 

 

We are now back with the FLUOR Inspiration for this week. Ready?

 

 

A phone that says “no” to little kid fingers (Mit Technology Review)

 

The Overwatch League signs its first female player (The Verge)

 

New DNA nanorobots successfully target and kill off cancerous tumors (The Crunch)

 

Video games can improve mobility in stroke patients (Business Standard)

 

Diesel opens fake pop-up for New York Fashion Week (Campaign Live)

 

 

See you soon and I hope you liked them!

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 09 February 2018 · 7:00 am

FLUOR Inspiration 59

inspiratiomn_59

 

 

This week we want to inspire you by sharing this content.

 

Google may be reattempting to enter the console market with a streaming service (Digital Trends)

 

Elon Musk sends Tesla car to Mars on SpaceX rocket (The Telegraph)

 

Mutant, all-female crayfish spreading rapidly through Europe can clone itself (The Guardian)

 

Naked Absolut employees celebrate brand transparency ( Creativity online)

 

Ex-Googlers create a self-driving car to deliver your groceries (CNN Tech)

 

We said goodbye to an intense and productive week. We hope the next one is the same or even bigger!

 

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 02 February 2018 · 7:00 am

FLUOR Inspiration 58

inspiration58

 

After a week of surfing for the best of the Internet we have found these five links for you to enjoy them as much as we have.

 

Modelling agency challenges standards (Metro) 

 

“Arya Stark” Is Launching a Talent Discovery App (Highsnobiety)

 

Spotify is testing a new playlist-based music app (TechCrunch)

 

Amazon just revealed its new Spheres building (Business Insider)

 

‘Smart’ Japanese hotel opens offering intelligent furniture (Independent)

 

That’s all for this week (and it’s not a little), see you next week!

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 26 January 2018 · 7:00 am

FLUOR Inspiration 57

inspiration57

 

Here are the contents that have inspired us this week.

Enjoy the good ideas!

 

Burger King deviously explains net neutrality with Whoppers (Adweek)

 

First monkey clones created in chinese laboratory (BBC News)

 

Ubisoft’s Sam is a virtual assistant meant solely for gamers (Endgadget)

 

Spotify helps find you a shelter dog who shares your taste in music (Creativity online)

 

Amazon go opens its doors to the future of supermarkets (The die line) 

 

And, remember… the limitations of the mind are overcome with creativity!

Have a nice weekend.

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 19 January 2018 · 7:00 am

FLUOR Inspiration 56

inspiration56

 

Because we always come to our date with inspiration. Here you have a new FLUOR inspiration  

 

Mountain dew vs Doritos, the expected duel of the next Super Bowl (Adweek)

 

 

“Do It Yourself”, the new line of Nintendo accessories (The Verge)

 

 

A new service for Oreo lovers (Elitedaily)

 

 

Aflac Duck, the stuffed animal that help children with cancer (Fileedge)

 

 

Now you can find a partner thanks to your DNA  (The fresh toast)

 

 

Have a weekend full of good ideas, peace, love and rock’ n’ roll!

 

 

 

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 12 January 2018 · 7:00 am

FLUOR Inspiration 55

inspiration55b

 

Because the January slope is always better with a new FLUOR inspiration

 

 

“Forever battery” the new wireless mechanism to charge the mobile (Digital Trends)

 

Boeing presents a drone capable of transporting 200 kg (the verge)

 

 

“No dressing men” the brand that denounces male chauvinism  (Bored panda)

 

 

Ikea pretends you to urinate in their ads  (Adweek)

 

 

Coca-cola presents its own typeface  (It´s nice that)

 

Let creativity guide your steps this weekend

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 22 December 2017 · 7:00 am

FLUOR Inspiration 54

 

inspiration54

 

Get back to feeling like a child and make your ideas play with this new FLUOR inspiration.

 

 

Magic leap finally shows his mixed reality glasses (Engadget)

 

“The greatest showman” surprises everyone with his live promotion (Adweek)

 

It is already possible to sell cars in a vending machine (Retail Detail)

 

Amazon’s Sumerian allows us to create applications in VR (Graphic Speak)

 

Spotify pays homage to hip hop with these sculptures (Variety)

 

May the best gift this Christmas be your inspiration. We wish you Happy Holidays and a Happy New Year.

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Projects · 15 December 2017 · 9:48 am

Management of Social Network Campaigns

paidsocial

Advertiser: AMC Networks

Brand: AMC, Sundance TV and Dark

Campaign: Paid Social

 

What did they ask us for?

To undertake the management and execution of their Paid Media campaigns on Social Networks in a flexible and effective way, maximizing their budget to hit their targets.

 

What did we do?

We designed the digital strategies required to cover the needs of each channel, adapting to the various targets and content over time. We optimized the campaigns on a daily basis, with optimal segmentations for each content.

 

What were the obtained results?

– The campaign for the launch of the third season of Fear The Walking Dead, where the goal was to maximize reach, we managed to reach more than 7 million people and more than 11 million impressions with a CPM (Cost per thousand impressions) of €0.90.

– Nearly 2 million reproductions with a CPV (Cost Per View) of € 0.001.

– More than 25,000 visits to their website with a CPC (Cost Per Click) of €0.01.

– More than 3600 followers and almost a million impressions on their Twitter community with a cost of €0.55 per fan and a CPM on Twitter of €2.

Published in : FLUOR Projects

Tagged: AMC AMC Networks Digital strategy Paid Media Paid Social social media Strategy

FLUOR Projects · 15 December 2017 · 9:03 am

X-Presion (Show Positivo – Salón Look 2017)

_G1A5411

 

Advertiser: X-Presion

Brand: X-Presion

Campaign: Show Positivo 7th Edition

 

What did they ask us for?

Jorge, Marco and José make-up the collective X-Presion, a team dedicated to R&D+i in hairdressing, that continues to revolutionise traditional systems through innovation and disruption. Every year they organise Show Positivo, an innovative and unique meeting across the sector that brings together several of the world’s top hairdressing firms and faces at Salón Look.

For the sixth edition of the event we were asked to create the creative concept, design the event’s graphic pieces, a social media campaign that would provide exposure to Show Positivo and boost ticket sales, the sending of a Press Kit, event coverage and a call for general and specialised press and influencers.

 

What did we do?

  • We created the concept ‘Headhackers, update your mind’ that was the umbrella for the campaign, especially given X-Pressure transcends hair innovation and hacks the minds of attendees, ensuring they experience something new in the hairdressing industry.
  • We developed a specific strategy to communicate Show Positivo on Instagram, Facebook and Twitter.
  • We designed the creative pieces that enhanced the brand’s value using original, disruptive and innovative formats that position Show Positivo as a benchmark across the sector.
  • We created a Paid Media Strategy to promote ticket sales for Show Positivo.
  • We created illustrations portraying these three influencers :)
  • We undertook the call out for general and specialized press and influencers.

 

What were the obtained results?

  • For ticket sale campaigns, we achieved an ROI of 332.6%.
  • The campaign has generated greater exposure for Show Positivo, achieving more than 700,000 organic impressions on the Facebook and Instagram platforms.
  • The designs made for social platforms followed the disruptive line taken by X-Presion and managed to position the brand as a benchmark of innovation across the sector.
  • Sold out event with a total of 920 tickets sold.
  • Major media players reported on the event, such as Notimerica, La Vanguardia, Europa Press, Beauty Market, Planet Look, Globe Life, Tupelu, Coiffure Magazine and Estética Magazine.

 

_G1A6008

_G1A6098

_G1A5501

1-100

2-100

3-100

Published in : FLUOR Projects

Tagged:

FLUOR Inspiration Uncategorized · 15 December 2017 · 7:00 am

FLUOR Inspiration 53

inspiration53

In case you still don’t know what to ask Santa, here we present a new FLUOR Inspiration.

 

35 young people with more potential in the field of technology (MIT technology review)

 

AT & T works on a new ultra-fast internet (ATT) 

 

Google launches its curious review of 2017 (For The Win) 

 

Twitter uses humor in its new ads (Adweek)

 

A mysterious wine packaging for lovers of the dark (The Dieline ) 

 

Good weekend. May the inspiration be with you.

 

Published in : FLUOR Inspiration Uncategorized

Tagged: creativity FLUOR Inspiration

El neuromarketing y sus avances en el terreno audiovisual https://t.co/w3tFdCpS6D vía @InnovacionAV https://t.co/cNkp1Q4o2o
El Adblocker de Google se lanza de forma oficial: cómo funciona https://t.co/fsxFQIoNOt https://t.co/iSJKCk1dVV
Nuestro Director de Innovación @Jguillengarcia nos acerca a la actualidad del #BrandedContent multiplataforma junto… https://t.co/sN19ect42s
FLUORLIFESTYLE Instagram