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FLUOR Projects · 18 September 2018 · 3:08 pm

Event for the presentation of SYFY at the Vodafone headquarters

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Advertiser: NBC Universal

Brand: SYFY

Campaign: SYFY Event at the Vodafone television department

 

What did they ask us for?

SYFY, the science fiction channel from NBC Universal, wanted to make a powerful presentation to one of its partners, Vodafone. To do so, they needed a corporate event at the Vodafone headquarters that would offer guests a surprise and which would, at the same time, convey the essence of the channel. In addition to this, a small gift for guests would also need to be organised.

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Published in : FLUOR Projects

Tagged: catering Event Syfy vodafone

FLUOR Projects · 18 July 2018 · 9:08 am

Strategy of digital content and management of Paid Media at Lío Ibiza (Grupo Pacha)

 

Advertiser: Grupo Pacha

Brand: Lío Ibiza

Campaign: Strategy of digital content and management of Paid Media campaigns

 

What did they ask us for?

Lío Ibiza is the leading cabaret club restaurant in Ibiza. It combines a show, haute cuisine, personalities, quality and music. A mix of elements that make up a great experience, all in an unbeatable environment and at a key location.

Lío Ibiza asked us to develop a digital campaign, the creation of a content plan that reflected its essence and the experiences lived there. Additionally, we were asked to look at the management and development of different Paid Media campaigns.

 

What are we doing?

  • To achieve these objectives, we created the positioning and creative concept ‘Live Lío’, based on the idea that the club combines several attributes: it is not just haute cuisine, not just a club, not just music – it is an experience that cannot be explained, Lío must be lived
  • We designed content to help position Lío as one of the places in Ibiza that you must experience. The key was to be different across various social media platforms
  • We created a style manual and editorial plan for the brand, in order to unify the image, tone and style of Lío Ibiza.
  • We developed actions related to their image and positioning, and adapted these across different social networks. Content revolves around the restaurant and the shows that take place there regularly
  • Creation and daily monitoring of the Paid Media campaigns in order to optimize the segmentation and budget to achieve the objectives set.

 

What results have been obtained?

  • This project is still in progress ; )

 

 

Published in : FLUOR Projects

Tagged: Content Content Strategy Ibiza Lío Ibiza motion graphics Paid Media style manual vídeo

FLUOR Projects · 18 July 2018 · 7:18 am

Digital content strategy and management of Paid Media in Destino Ibiza (Grupo Pacha)

 

Advertiser: Grupo Pacha

Brand: Destino Ibiza

Campaign: Digital content strategy and Paid Media campaign management

 

What did they ask us for?

The Destino Ibiza resort is one of the day clubs of reference on the island. It is a space that combines the best attributes to enjoy a day in Ibiza: relaxation, entertainment and gastronomy.

Destino needed a digital campaign to continue to be positioned as a resort of reference in Ibiza. In addition, the resort was also looking to reflect the Ibiza lifestyle and highlight their differences and potential, attracting new customers, publicise its restaurant changes and strengthen knowledge of its Day Club. They were also looking for the management and execution of the various Paid Media campaigns created around brand content.

 

What are we doing?

  • We created the positioning and creative concept to allow Destino to continue to be a resort of reference Ibiza: “Where Ibiza Shines”. Destino is situated in a preferred location, with privileged views of the island. It is the place that brings together all that Ibiza has to offer in a special light, so we use a combination of these elements and the light as a narrative element.
  • We developed specific content for each digital medium under the creative concept, to which we also apply different variants such as “Where Food Shines” or “Where Colour Shines”
  • The Destino restaurant is being publicised through digital content, under “food art”, specific creative activities that show the art is present in the dishes available at Destino.
  • In addition to these formats, content has also been created in the form of 360º videos, timelapses and the use of visual resources such as drones and slow motion images to show the different experiences on offer at the resort
  • We help tourists and islanders visit the Day Club through digital content and Paid Media campaigns
  • We created a style manual and an editorial plan for the brand, with which to unify the image, tone and style of the brand.
  • Creation and daily monitoring of the Paid Media campaigns in order to optimize the segmentation and budget to achieve the targets set.

What results have been obtained?

  • This project is still in progress 😉

 

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Published in : FLUOR Projects

Tagged: campaign Content Strategy Destino Ibiza Pacha Paid Media style manual

FLUOR Projects · 07 June 2018 · 9:46 am

Premiere of the first season of Wentworth on Calle 13

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Advertiser: NBC Universal

Brand: Calle 13

Campaign: Premiere Wentworth in Spain

 

What did they ask for?

The TV channel Calle 13 premiered the Australian series Wentworth for the first time in Spain. A drama that focuses on the reality of women in prison through each of their characters’ experiences. It is worth noting that this is the series that inspired the well-known series Orange Is The New Black.

For the promotion of the series, they asked us to come up with a new activity, one that would have repercussions in the media and would be accompanied by an event. A complicated challenge, since we had to be careful about the message being transmitted. Therefore, we immersed ourselves in the reality of women’s prisons in Spain through various associations, which offered us the information and the expertise we needed.

 

What did we do?

  • We placed two influencers (Gominuke and Xuri Fentón) in isolation for 48 hours in a space set in Wentworth Prison. They were both controlled by surveillance personnel and did not have any connection to the outside world – their only access was to a camera with which to record their experiences and be able to convey the harsh reality of freedom deprivation.
  • We created a themed event which recreated Wentworth Prison, from the security control to the courtyards and cells. The guests were immersed in the series by being taken into the prison. In addition, to make the event more dynamic, there was a mini improvisation theatrical event in which several actresses played the role of prisoners and mingled with crowd, surprising the guests.
  • We approach the situation of women in prison through a colloquium in which the Arco Iris association contributed its vision and experience.

 

What were the results?

  • More than 460,000 views on YouTube, giving great visibility to the activities across its target audience
  • The video on the isolation experience became the third most watched video on the Gominuke channel with almost 350K visits
  • Almost 600,000 people reached across the different social networks of the influencers
  • On Instagram Stories, more than 40,000 people with links to Wentworth Prison were reached
  • The event both surprised and entertained the guests while approaching the harsh reality of women in prison
  • The action generated very positive comments across the media and with the followers of the influencers

 

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Published in : FLUOR Projects

Tagged: Calle 13 creativity Design Event innovation Wentworth

FLUOR Inspiration · 20 April 2018 · 7:00 am

FLUOR Inspiration 66

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Let go of the reins and fly. Oscar Wilde said, “To define is to limit”.

 

Star Wars holochess comes to the iPhone with ARKit (Slash Gear)

 

Studio Nine presents LEGO-compatible furniture (Urdesign)

 

‘Braille Neue’ Typeface Combines Touchable Braille With Visible Letters (Everys)

 

Play-Doh launches the ‘Gallery of Emerging Species’ (The Drum)

 

Google Researchers Have Developed an Augmented Reality for Detecting Cancer (Next Reality)

 

Today we thank you because you are part of our inspiration. Enjoy your week.

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 13 April 2018 · 7:00 am

FLUOR Inspiration 65

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We are now back with the FLUOR Inspiration for this week. Ready?

 

Zipline, the drone that saves lives (BBC News)

 

SpaceX will be ready to fly its Mars rocket in 2019 (CNN Tech )

 

Uber, from renting a car to buying a metro ticket (Select All)

 

The Fall of Gondolin, ‘new’ JRR Tolkien book, to be published in 2018 (The Guardian)

 

The new Spotify + Hulu bundle could save you some green (Digital Trends)

 

 

Have a happy week and see you soon

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 06 April 2018 · 7:00 am

FLUOR Inspiration 64

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In case you feel uninspired these days, we have collected a few cases to give you a hand.

 

Triggers, a powerful brainstormings tool for creatives (Trytriggers)

 

 

Google’s latest undersea cable project will connect Japan to Australia (The crunch)

 

Eyesynth: Glasses for the blind that transform your surroundings into sound (Optocrypto)

 

 

Amazon Would Like to Clean Your House With Amazon Home Assistants  (Review Geek)

 

Alphabet X is exploring new ways to use AI in food production (MIT technology reviews)

 

 

See you soon and I hope you liked them!

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 09 March 2018 · 7:00 am

FLUOR Inspiration 63

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We are now back with the FLUOR Inspiration for this week. Ready?

 

Audi work on a passenger drone/electric car hybrid (Electrek)

 

New Barbie dolls pay tribute to inspiring women (DW)

 

Coca-Cola to launch its first alcoholic drink (The guardian)

 

‘F— Your Period’ porn campaign wants women on their periods to orgasm (Toronto Sun)

 

McDonald’s logo joins the fight for equality (USA Today)

 
See you soon and I hope you liked them!

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 02 March 2018 · 11:00 am

FLUOR Inspiration 62

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This week, we would love to share with you what we have discovered on the Internet. I hope you like it.

 
Spotify Is Going Public (Gizmondo)

 

Lacoste replaces its crocodile with endangered species (Creativity Online)

 

Google Clips: A smart camera that makes Dad proud (Zdnet)

 

Tinder Started a Petition to Add Emoji of Interracial Couples (Adweek)

 

 

Bragi wants to sell AI more than headphones (The Verge)

 

Today we thank you because you are part of our inspiration. Enjoy your week.

 

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

FLUOR Inspiration · 23 February 2018 · 7:00 am

FLUOR Inspiration 61

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Do not set limits to yourself, they didn’t. What do you think about what we found this week?

 

A device to feel things without touching them (Zerolight)

 

China completes world’s longest sea bridge (Vanguard)

 

10 breakthrough technologies (Mit Technology Review)

 

Pepsi’s viral ‘Uncle Drew’ character goes Hollywood with feature film (Marketing Dive)

 

NTForest creates sensors that can track forest fires in real time (Black capital)

 

That’s all folks! At least for this week, the next one will be even bigger and better 😉

 

Published in : FLUOR Inspiration

Tagged: creativity FLUOR Inspiration

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